Want to know where your target audience is? Keep an eye on these Web 2.0 social media websites.
Some of these sites are social sites – where all the action is taking place. The others are directories to social sites.
When you find your target audience involved with one or more of these web sites, join in, befriend them, gain their trust, and eventually, the “doing business” thing will emerge.
If you do not find your target audience, you’ve still gained information for your marketing efforts. You’ll know not to advertise on these social web sites.