Hopkinton Lumber Launches a new Responsive WordPress Website

Congratulations to Hopkinton Lumber of Hopkinton, MA on its new website. This is the first website for Hopkinton Lumber. Hopkinton Lumber is a friendly, family-owned establishment on Main Street, and, as far as the owners are concerned, Hopkinton’s best-kept secret!

Early in 2015, Hopkinton Lumber decided it was time to use the Internet to get the word out about itself and its products. The owners were tired of hearing, “I didn’t know you sell paint supplies.”, “I didn’t know you sell home improvement products.”, “I didn’t know you sell contractors’ supplies, automotive repair products, camping gear, backyard furniture, landscaping tools, pet grooming supplies, holiday decorations, and whatever-else-you-can-name”.

Well, Hopkinton Lumber has over 10,000 products in stock! As the name implies, it started out selling only lumber, but, the front building was converted into a hardware/home improvement store many years ago.
Responsive WordPress Website with custom WooCommerce It is conveniently located on Main Street (Rte. 135) within 1 mile of route 85 and route 495. The owners invite local home owners and contractors to stop into the store and introduce themselves.

Primary Business Goals:

  • Get the word out to local home owners and contractors about the wide array of home improvement products in stock
  • Showcase products in a catalog-like fashion
  • Allow prospective clients a convenient way to browse the online catalog of products
  • Implement solutions that make it easy for staff to update and customers to navigate

Solution:

  • Use WordPress so staff can update content on the web pages
  • Use a responsive WordPress theme so that the website visitor enjoys a pleasant experience while viewing the website regardless of the device (cell phone, tablet, laptop, desktop) used by the visitor
  • Use a shopping cart/catalog building product with an easy learning curve. The WordPress-ready shopping cart WooCommerce was installed in order to provide staff the ability to effortlessly add products and to be able to categorize each product in multiple categories.
  • WooCommerce customizations included: The Catalog viewing and Add to Cart functionality were used, and the check out, my account and related functionalities were disabled.
  • Custom WooCommerce Plugin: Custom PHP code bundled in a plugin that allows customers to print out a shopping list was developed. The shopping list prints to a PDF for easy download to a cell phone or formatted printing. The Print Shopping Cart option displays dynamically once items are added to the shopping cart.

Shopping List PDF

Click for larger image


The website is live and ready for visits. Staff are loading the products each week, so, please return to view additional products as time goes on. And…No, we did not forget to post the email or an online contact form. Hopkinton Lumber is a friendly face-to-face operation. Staff specializes in welcoming each person, taking time to help each one find the best solution for their project, assisting or keeping a distance as each customer desires.

Stop in and let Hopkinton Lumber know that the word is out. You know that there are thousands of products! Heck, the hardware store structure is an original post and beam building with a 100 year history – and – that alone is a reason for visiting!

  •  
  •  
  •  
  •  
  •  
  •  
  •  

Comments are closed.