Archive for the ‘Announcements’ Category

Preparing for 2010

Monday, January 4th, 2010

Traditionally, I use the week between Christmas and New Years to attend to the business infrastructure, transferring my own websites, upgrading software, data entering receipts and closing the books, and, basically, knocking off a number of the items on my “when I have the time” list. I also like to relax a bit, watch movies, meet up with friends, visit relatives.  

Well, this past week proved to be a crazy busy week. I

  1. Recreated a 45-page website for the client of a colleague whose site had been hacked.
  2. Took an online course in “Ajax”, one of the tools that is gaining in popluarity.
  3. Started an online course in a Content Management System that a new client is using.
  4. Installed a working XAMPP server on my laptop. XAMPP is an environment that acts like the web. It has Apache, MySQL, PHP, and PhpMyAdmin built into it. Now, when I visit (prospective) clients, I do not need to be connected to the Internet to demonstrate advanced functionality.
  5. Researched hosting vendors who specialize in working with resellers. (Want to add another vendor this year.)
  6. Data entered several month’s worth of receipts
  7. Watched a DVD for the second time in preparation for writing a review about it.
  8. Purchased and installed new tracking software and a Postregres database and server, and started customizing the interface by going through the first part of the 186-page instruction manual. <– Oh My!
  9. Updated the business plan
  10. Submitted websites to online directories and catalogs
  11. Updated my websites to have copyright dates including 2010
  12. Reviewed all the websites that I host to make sure that they are operating with enough room (bandwith and storage)
  13. Researched vacation rental homes (in anticipation of attending the Pubcon conference in Las Vegas in November). Contacted one of the property managers and will be closing the deal soon.
  14. Re-read and purged older e-mails
  15. Archived “old” clients’ online and paper files
  16. Filed some long-overdue papers
  17. Ran full system scans on the production and development systems several times throughout the week
  18. Defragged both systems
  19. Spent an afternoon cooking a full turkey dinner with a friend, and just relaxing and being
  20. Played no limit hold’em online
  21.  Shoveled, shoveled, shoveled – my driveway and entranceway as well as those of the next-door neighbor who is out of town

What about you? How’d you spend the week? Use comments to let us know.

  •  
  •  
  •  
  •  
  •  
  •  
  •  

PubCon 2009 – Oh Yeah Baby!

Wednesday, October 14th, 2009

I will be attending the 2009 PubCon conference in Las Vegas, Nevada from November 10 – 13, 2009. PubCon is a conference run by WebmasterWorld. The website says it best…

WebmasterWorld’s PubCon is an educational conference and industry trade show programmed specifically for web professionals and website site owners.

WebmasterWorld Conference and PubCon events are for thought leaders in search engine and Internet marketing professionals to gather to share best practices in the, design, development, promotion and marketing of their businesses and brands.

This year’s conference will have heavy emphasis on Search Engine Marketing, Search Engine Optimization, and Social Media.  

I attended this conference in 2007 with several business colleagues in the same field. We learned so much that we scheduled formal meetings for several months after the conference to compare notes, share research, and report on our progress of implementing some the suggestions. 

It is through attending conferences like this that I keep up with the latest trends and network with experienced and knowledgeable like-minded professionals. I take the best of the best and share that with my customers so that they can be successful in their endeavors on the Internet.

I can’t wait to share what I learn.

  •  
  •  
  •  
  •  
  •  
  •  
  •  

Karen Callahan, Business Person of the Year

Saturday, February 28th, 2009

I have been voted the 2008 Business Person of the Year by the Marlborough Regional Chamber of Commerce.  I am honored to be this year’s recipient and follow in the footsteps of a long list of accomplished professionals.

It is wonderful to receive an award for doing something… and it is extra wonderful when you LOVE what you do.  I am blessed to have found this crazy new force we call the Internet!

I will receive an award at the Chamber’s Annual Awards dinner in March which is held to honor the recipients of all the awards: Business of the Year, Small Business of the Year, Business Person of the Year, Marlborough Pride Award, Marlborough Spirit Award, and the Green Award. 

Thank you for the support of clients, friends, and family over the years.

Learn more about Karen Callahan, Business Person of the Year

  •  
  •  
  •  
  •  
  •  
  •  
  •  

Brown Bag Blogging®

Wednesday, January 21st, 2009

Brown Bag Blogging® is a 6-week lunchtime workshop in Marlborough Massachusetts for WordPress® bloggers.

Purpose: To develop sound blogging skills that will engage your audience while getting the attention of the search engines and building confidence as a blogger.

Format is: 20 – 30 lecture/presentation, followed by a 60-minute open question period as attendees write in their blogs* & share experiences and information.

Who is it for? Persons who are blogging on a WordPress platform who:

  • Are having difficulty keeping to a schedule
  • Want to learn to get the tool to do the things they want it to do
  • Need a refresher on uploading graphics, creating lists, creating links, indenting, and other formatting tasks
  • Want to get better listings in the search engine results pages (SERPs)
  • Need help working in “Code” view
  • Need a few minutes of personal attention each week to get jump started

What will you learn?

  • How to write to please the search engines so that your website will receive favorable treatment
  • How to use (your version of) WordPress
  • Tips for engaging your audience
  • Parallel activities to help increase traffic to your website

Date: Fridays, starting February 13, 2009
Time:  11:30 a.m. – 1:00 p.m.
Where: Marlborough Regional Chamber of Commerce, 11 Florence St., Marlborough, MA
Fee: $89.00 per person
Maximum 6 participants this series. Registration is closed for this series. Next series begins March 27, 2009 in Marlborough, Massachusetts.

Attendees will receive a free eBook, (working title) “How to Make the Most of Your Blog” that provides tips for writing in your blog in a way that will get the attention of the search engines so that your website will receive favorable treatment by the search engines.

* A wireless connection is provided and included in the workshop fee. BYOL – Bring your own laptop!

  •  
  •  
  •  
  •  
  •  
  •  
  •  

eBook: How to Make the Most of your Blog

Sunday, November 2nd, 2008

I am currently working on an eBook. It will be offered for free on the website.

Working title: How to Make the Most of your Blog

Primary focus: Tips for bloggers for optimizing their posts for the search engines. The tips will be about how to write in your blog, and of a non-techincal nature, so that any blogger will be able to apply the tips to attract the search engines to their blog.

My experience is that over time bloggers tend to forget good blogging practices and the tricks for attracting the search engines. “How to Make the Most of your Blog” will provide reminders to keep bloggers on track and to help them improve their position in the search engines results pages – which will help them get found.

  •  
  •  
  •  
  •  
  •  
  •  
  •