Archive for the ‘Blogs’ Category

How to Add a PDF to your WordPress Blog

Wednesday, January 19th, 2011

Uploading a PDF to your WordPress blog is very similar to uploading an image. The uploading is the same; its the use after the upload that differs. When you upload an image, you want it to display inside your post, but, when you upload a PDF, you want to link some words to it so Adobe Acrobat(tm) Reader can display it.

  1. Upload the PDF using the Image upload mechanism in your version of WordPress. Two ways to get there are:
    Image Upload in WordPress

    AND

    Upload a PDF to WordPress

  2. Go to the Media Section of the WordPress Master Menu.
  3. Look for the PDF and choose to  “edit” the PDF. I call this a “fake” edit because you cannot edit the PDF itself. You edit the information about the PDF.
  4. On the edit screen, look for the File URL. Copy the long URL.
  5. Edit PDF in WordPress

  6. Go to the Post (where you want to include the PDF)
  7. Find the words in your post that you want to link, or, add the words to your post.
  8. Select the words
  9. Select the link icon (looks like a chain on its side)
    Link PDF in WordPress
  10. When the link dialogue box appears, paste the URL of the PDF in the URL box that has http:// in it.  After pasting the URL into the box, look at the beginning of it to make sure that you have only one “http://”. If there are 2 or none, your link will not work.
    – Choose open in a NEW window
    – Enter a Title that is Keyword Rich (Help Google help you)
    – Class – no changes here (for my clients)
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How to Add YouTube Video to WordPress Blog

Monday, September 13th, 2010

You’re at YouTube looking at videos. You come across one that you want to include in your WordPress blog.

Here’s how to include a YouTube video into your WordPress blog.

1. Here’s the YouTube video that I want to include:
Ladies Golf Tips: Golf Swing Exercise with the Bosu and OrangeWhip

As the video plays, a panel displays below with “actions” that you can take. Actions include voting to Like (or Not Like) the video, saving the video, sharing the video, or EMBEDding the video.

Embed a YouTube video in WordPress blog

2. To include a YouTube video in your blog, click on EMBED. The embed screen displays.

Border for YouTube video

3. When the embed screen displays, the first section shows the “code” that you need (in order to play the video on your website) in a box with a scroll on the right. When the screen first displays, the code is already selected (see the box with text and the blue “selected” highlight above).

3a. If you do not want to customize the appearance of the video for your website, copy the code. I recommend that you customize the appearance of the YouTube video for your website instead of choosing the default. 

3b. To customize the appearance of the YouTube video,

In the second section…

UNcheck this—> Include related videos
If this option is checked, random videos from random YouTubers will display at the end of the video on your website. I choose specific videos for a specific reason, so, I always UNcheck this because I do not know who’s video will be included nor the quality of the videos that might be included.

CHECK this —> Show border 
Checking this option enables you to choose one of the color schemes (from grey/white to maroon/red displaying in the third section of the screen) that best matches the color scheme of your website so that the video might look like a more “natural” fit. 

UNcheck this—> Enable privacy-enhanced mode [?] 
This option controls YouTube’s use of “cookies” upon displaying the video on your website, clicks on the video, and playing the video. I consider this an advanced option and for most purposes, you can leave it unchecked.  

UNcheck this—> Use iframe embed code (beta) [?]
Since not all browsers and search engines like iframe code, I recommend ALWAYS making sure that this is UNchecked. Frankly, I am stumped as to why YouTube is offering it as an option since YouTube is owned by Google and Google doesn’t like iframe code.  (Boggles the mind!)

In the third section…

Choose the color scheme of the border you would like
YouTube Border Colors for Adventures Online For my WordPress blog, I would choose one of the blue/blue color combinations. I would start with the combination on the left, following these instructions until I could see how the border colors look on my blog. If I thought that the border colors did not meld as much as I wanted, I would follow these instructions for adding a YouTube video to a WordPress blog again, selecting the second blue/blue color combination.

In the fourth section…

Change YouTube Video SizeChoose the size of the video.  The smallest default for this video is “445 × 364”.  That is too wide for my liking. So, I type “400” in the Custom box (on the right), and the height is automatically calculated and displayed. The height is calculated in order to keep the video width-to-height ratio in perspective.  So, unless you are a graphics expert, accept the number the screen displays for height once you decide on the width you want.

 4. As you chose your preferences for the options above, the code in the  box with the scroll changed. Now, back up to the box and select (highlight) the code and copy it.

5. Open another browser window.

6. Log in to your website administration area (dashboard).

7. Open the Post or Page in which you want to include the video.

WordPress blog visual html tabs8. Click on HTML tab on the top right of the icon bars. You are now looking at some of the behind-the-scenes code that WordPress uses to display the post or page.

9. Place the curor in the section of the post or page where you want the video to display.

10. Paste the code into the post or page.

11. Save the post or page.

12. Check the post or page to see that the video is displaying where you want it. If not, open the post or page again. Click the HTML tab and go to the section where the code is for the video. Select the code, copy it, and paste it into another section of the post or page. Save the post or page.

13. Rinse and repeat…This is one of those tasks that takes a little bit of practice. Go through the instructions for adding a YouTube video to your WordPress blog until you get the results you want.

I want the video to display under this statement, so, I typed this statement,

then clicked on the HTML tab on the top right of the toolbar, scrolled down to this statement and pasted the code in. The video naturally displays to the left. To get it to display in the center, I edited the video code like this:
WordPress blog paragraph code

I added paragraph starting and ending tags (shown above in red). In the starting tag, I told the browser to align the paragraph to the center. I would change “center” to “right” if I wanted the video to display on the right, and  to “left” if I wanted the video to display on the left. The closing tag looks like all the other closing tags with a slash before the letter “p”.

Tips: Use all small letters when adding the paragraph tags. Use starting and ending diamond braces <>.

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Google Blog Processes Overview

Thursday, July 29th, 2010

I just attended a webinar entitled Blogging, the Google Way.  The presenter was Karen Wickre (@kvox), Google’s senior manager of corporation communications. Karen gave the 10,000 foot view of the processes that Google has in place for establishing and maintaining a blog in Google. 

Blogging the Google Way WebinarInteresting facts are:

  • Google has over 150 blogs
  • Google has over 80 Twitter accounts
  • Just about every blog post is accompanied by a Twitter announcement.
    This is pretty common practice these days whether you are a sole proprietor or you’re repesenting a corporation. Lots of bloggers, including myself, write in their blog, shorten the URL at a website like bit.ly where  clicks and conversations can be tracked, and then tweet that they just wrote a blog post about “their subject” and paste the bit.ly link at the end of the tweet.
  • No one in Google is a full-time blogger. Google bloggers are regular salaried employees who blog as part of their job.
  • Employees must submit application/request permission to start a blog
  • Some blogs are run internally for a period of time in order to determine commitment of staff and to establish the “habit” of writing. 
    I love this idea, and have recommended in a number of my blog posts over the years that beginning bloggers develop the habit of blogging before moving to a live blog. How to Blog page, Blogging, at Your Website or a Public Site? – 2. (Look at the last time that I blogged. I’ve fallen off the wagon…and now am back on track!)
  • Blogs are reviewed periodically for frequency of posts and compliance to corporate style and tone.

Top 3 blogging tips from Ms. Wickre that I liked the most:

  1. A Good Tile is VERY IMPORTANT. They must be short (for RSS readers and mobile devices) and concisely convey the topic.
  2. Don’t ever delete a post. The readers have already picked it up and placed links in your followers’ inboxes. Deleting a post can create a PR nightmare.
  3. Make post updates obvious by using the word Update, adding the date and the change, and using a different color font. Strikethroughs (don’t want this any more) are okay. Don’t change the timestamp or the title; just re-publish

I enjoyed the webinar. Google’s approach to blogging is on par with any other corporation that is of its size and stature. I worked for a large corporation (Digital Equipment Corporation) and the processes I heard about today are the same that I would expect Digital to have put in place (if it still existed).

What about you? How does your corporation approach blogging? Is there one voice? One message? One tone?

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Top Blogs and Top Bloggers

Thursday, May 20th, 2010

Yesterday, Jason Falls tweeted about the Top Ten Blogs (over the last three months) on each of three public blogging platforms: WordPress.com, Blogger.com and Typepad.com. Across the blogging platforms, the blogs about politics, pop culture, pornography, religion, and the law topped the lists.

Even though your subject matter is different, take a look at these blogs to see what top-ranked bloggers do to engage their audiences. In this case, engagement was measured by PostRank Labs using a formula that included measuring the number of comments each post received, the number of retweets and digg, stumbleupon, etc recommendations were received, mentions in other blogs, and other social networking activities. Basically, PostRank attempts to measure the number of conversations that where generated as a result of reading the blogs.

Jason’s post:  A First-Ever Look At The Top Blogger.com WordPress.com & Typepad.com Blogs?

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4 Tips for Using Keywords in your Blog

Tuesday, May 4th, 2010

I created this post about tips for using keywords in your blog because the name of the game on the Internet is getting found, and YOU can help yourself get found every time you write in your blog. Here’s how.

Assumptions

  1. You’ve created your list of keywords. Each “keyword” is really a keyword phrase not a single word. For example, if you are a blog developer located in Marlborough Massachusetts, your primary keyword phrase might be “blog developer in Marlborough Massachusetts” or “blog developer in Central Mass” or “blog developer in MetroWest Massachusetts” depending on the geographic area you are targeting. You do not have “blog”, “blogs”, nor “blog developer” on your keyword list. Those terms are too broad.
  2. Your list of keywords is visible. Maybe you have the keywords written in a composition notebook and you open the notebook to that page every time you write in your blog. Maybe the list of keywords is posted on your cubby wall, on your desktop in a file, or maybe it’s written on a sticky that is stuck on your monitor.  Why do you need to see your keywords everytime you write in your blog? They keep you on course.

    Your keywords are to your blog as your mission statement is to your business

     

Tips:

1. Look for opportunities to use your keywords in your post.
First write your post. Then review the post looking for opportunities to replace words with your keywords or to add keywords. For example, the phrase,

With 6 years of experience we understand…

is very generic and would be more powerful from a “getting found” perspective if the type of experience were mentioned. The following phrases give the search engines more information about you (using the blog developer in Marlborough Massachusetts example from above). 

With 6 years of experience developing blogs we understand…
Having developed blogs for 6 years, we understand…
As blog developers with 6 years experience, we understand…

and even better – to really focus in on your target audience, each one of these phrases is more powerful when the type of blog is added.

With 6 years of experience developing WordPress blogs we understand…
Having developed WordPress blogs for 6 years, we understand…
As WordPress blog developers with 6 years experience, we understand…

2. Use your keywords in the post’s Title.
After writing the post and reviewing it for opportunities to use your keywords, add your title. Include one of your keywords in the Title.

3. Use your keywords in defining the Categories, Sub-Categories and Tags.
Keep them short and meaningful. Maybe when you chain them together, they ‘complete’ a keyword term.  For example, in this blog, I have a category named ‘Blogs’. I could create Sub-Categories like ‘Design’, ‘Development’ and ‘Maintenance’, and then the Category + Sub-Category combinations would make the keyword terms ‘Blogs Design’, ‘ Blogs Development’ and ‘Blogs Maintenance’, respectively.

4. Use your keyword terms in your All in One SEO Pack fields for each post.
Here you repeat the keywords you used in the Post and Post’s Title. Choose the ONE most important keyword to use for the All in One SEO Pack Title. You can use more than one keyword in the description and keywords.  

Ideally, a post is focused on ONE keyword (like “blog developers”), so, your task is to find different ways to express the same idea in the different sections available to you on the Post Data Entry screen.  When you focus on one concept, you are clearly “branding” your business with the keyword concept. When you use too many keywords in one post, you end up diluting the strength of all of the keywords because there are too many associations.

 How about you? What tips can you share about using keywords with your blogs? (Click the title of this post to bring up to the page that displays the post with a Comments area below. Let us know!)

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