Archive for the ‘Blogs’ Category

Crowdsourcing Content for Your Blog

Wednesday, November 18th, 2009

While at the conference last week, I heard the term “crowdsourcing content” in just about every other session. 

What is Crowdsourcing?

Crowdsourcing is a new way of creating original content for your blog by leveraging user-generated content.

At, it is defined as:

“Crowdsourcing is a neologism for the act of taking tasks traditionally performed by an employee or contractor, and outsourcing them to a group (crowd) of people or community in the form of an open call.”

How do you crowdsource content for your blog?

  1. Ask a question in Twitter
  2. Take snapshots of the answers
  3. Add a post in your blog about the question and the responses, and include snapshots of the key responses
  4. Voila! You’ve got a post of fresh, original content.

I haven’t tried it yet, but, it is on my list of to do’s. Keep an eye on this blog for a crowdsourced post.

In the meantime, try it out for yourself and post your results in comments below.

You’ve already used this content creation strategy?  Use comments below to tell us how you feel about the results.


Top 20 Blog Components

Tuesday, August 4th, 2009

So, you are ready to add a blog to your website, and are wondering which components (what functionality) to include in your blog.

Here’s a list of the Top 20 Blog Components recommended by Adventures Online:

  1. Search (the blog)
  2. Categories
  3. Pages
  4. Archives (ability to view the blog posts by time period; ie: July 2009)
  5. Blogroll (List of blogs that you like/recommend to your visitors)
  6. Recent Posts
  7. Recent Comments
  8. Polls
  9. Polls Archive (ability to view previous Polls)
  10. Subscribe via RSS (Feedburner recommended)
  11. Subscribe via Email (Feedburner recommended)
  12. Link to your Twitter Page
  13. Link to your LinkedIn Page
  14. Link to your Facebook page
  15. My Latest Tweets
  16. TweetMeme (ability for visitors to ReTweet your posts or pages)
  17. Email This Post (or Page to a friend/colleague)
  18. SEO Pack (Search Engine Optimization plugin that allows you more control)
  19. Subscribe To Comments
  20. Google Analytics

Bravo WordPress 2.7!

Tuesday, January 20th, 2009

Just a few months ago I cursed the WordPress 2.6 release, and now I am very pleased to report that I have installed two WordPress 2.7 blogs, and upgraded one from WordPress 2.5.1 to 2.7, with excellent results. Most important for me is that I did not have to add any code to the .htacess file; no disabling of system security features to make it run seamlessly.

WordPress 2.7 has a brand new interface. I groaned when I first saw it, thinking that it was going to confuse me and my clients. Now that I have been using it for a while, I find the WordPress 2.7 interface to be stellar!  It is easy to find what you are looking for. You click on the item (Posts, Pages, Media, Links, Comments, etc.) and the menu of actions for that item drops down. Click on the action and start writing, editing, uploading, or approving.

WordPress 2.7 still has the revisioning which I wrote about in the post about WordPress 2.6. I don’t want it, and I have not found a way to disable it. And autosave… haven’t found a way to disable that either… and that drives me crazy. Sometimes when I am writing a post, I stop to do research in another browser, I come back to the post to see a message in red at the top that says that a later auto-save version exists and would I like to use that. Nooooooooooo. I haven’t finished yet. The thing that scares me about that is that it calls to mind the Microsoft® products… I find it frustrating, maddening, really, when a product changes what I am doing because it thinks it knows best… I just want the product to do what I want, not to try to interpret what I want. Just Do It!

So, I’m displeased that WordPress is taking the route of knowing better the intentions of the writer than the writer him/herself. I am very pleased with the new interface and that WordPress 2.7 works right out of the box! I encourage everyone to upgrade to WordPress 2.7 as fast as you can.


Advertising in Blogs

Wednesday, November 26th, 2008

As a blog developer and website developer, I frequently participate in my clients’ discussions about their marketing strategies – especially their online marketing strategies. They rely on me to bring them up to speed with what is hot and what is not on the Internet. We prepare lists of “To Dos” for the upcoming year, and prioritize and schedule the tasks. 

Now that my clients have blogs and have built readership, they are looking to use their blogs to contribute to the bottom line. One way, of course, is to include advertising in their blogs. The big question is whether advertising in blogs is an effective use of corporate dollars for the advertisers they will target?

So let’s take a look at who is responding to advertising in blogs and for which products, so you can determine if that audience will appeal to your target advertisers. 

The most recent information I have I learned November 20, 2008, when I attended a webinar, Consumers and the Influence of Blogs: What it Means for Your Marketing Mix. The webinar was sponsored by BuzzLogic and presented with ClickZ and Jupiter Research. Barry Parr of Jupiter Research and Rob Crumpler of BuzzLogic were the presenters, and Kevin Ryan of Search Engine Strategies moderated.

Blog advertising leads to further action
– especially for males age 35 and under making $75K and greater per year. Blog posts, comments and advertising influence their purchasing decisions. They find the blogs first via recommendations from friends, second through links from other blogs, and third from performing searches. They trust comments in blogs more than comments at social networking websites. About half of them will take action after seeing advertising on a blog. The top 7 business segments benefitting from their interest are:

  1. Consumer Technology
  2. Consumer Hardware and Software
  3. Media and Entertainment
  4. Games, Toys and Sporting Goods
  5. Travel
  6. Automotive
  7. Health Products


Here’s some of the statistics reported by Mr. Parr and Mr. Crumpler. The sources were research studies, findings in their own daily work, and reports by third parties like Technorati.  Three groups of Internet users were referenced:

  1. Online consumers (Internet users)
  2. Blog readers
  3. Multi-blog readers

The Statistics…

  • The use of blogs from 2004 to 2008 has quadrupled
  • 20% of online consumers read blogs more than 1 time per month. These consumers are the “multi-blog readers”
  • 71% of multi-blog readers read more than 1 blog per session
  • 45% of blog readers are males 35 and under making $75K and above
  • 48% of multi-blog readers are males 35 and under making $75K and above

With regard to the purchasing cycle:

  • 50% of blog readers and 62% of multi-blog readers use blogs to formulate an opinion about the product(s) they are looking to purchase.
  • Multi-blog readers tend to trust comments on blogs more than comments at social networking websites
  • 40% of blog readers took action after seeing advertising on a blog
  • 50% of multi-blog readers took action after seeing advertising on a blog

 Are you in one of the top 7 product segments? Is this the audience your target advertisers want to reach? Are you trying to make a decision where to put your money – in social media arena? Hope this information helps your decision process.

Happy Blogging and Happy Thanksgiving!


WordPress Blog Sells for $15 Million

Wednesday, October 22nd, 2008

Yes, you read correctly!  15 MILLION dollars… AND the blog was owned by a single person, John Wu. Mr. Wu’s sold to for $12.4 million up front with $2.5 million to come over the next year or so…

I subscribe to Daily Blog Tips, and author Daniel Scocco mentioned a post by Patrick Gavin: Most Expensive WordPress Blog Ever Sold?

“I was looking at this deal and was thinking if this isn’t the highest price tag paid for a single WordPress blog than it must be the most profitable WP blog ever sold! A deal estimated at $15M, seemingly all organic search traffic (so no cost for the traffic, the site is highly ranked for many top banking terms, ie “CD Rates“), and one employee! Well done John Wu.”

UK-based BlogStorm blogger Patrick Altoft had this to say:

“Blogs have huge value, we all just need to wait until the world realises just how valuable they are and then there will be a lot of rich ex-bloggers around.”

I agree. Keep on blogging!!!