Archive for the ‘Blogs’ Category

Tips for Maintaining Your Blog

Friday, July 29th, 2005
  • Write in your blog 3 times per week. This keeps people as well as the search engines coming back.
  • Keep a single entry to 300 – 500 words. If the subject demands more, present Part 1 one day, then Part 2 the next.
  • Use keyword phrases in your blog content, especially the Titles and Categories.
  • Include links to more content or the “full” story. For example, if you comment about an eArticle, include a quote in your blog and link to the eArticle. Linking like this validates for the search engines that your content is “true”.
  • When you don’t have enough time to write a thoughtful blog entry, or, there is no subject that interests you, post a list “These are my favorite online xyzxyz stores” – (where xyzxyz is related to your business industry) list the stores and link to their Web sites, or add a reminder of a charity event or a meeting or trade show for your industry.
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What’s a Blogroll?

Monday, July 18th, 2005

A blogroll is a list of links to other blogs. It’s like the links on your Web site’s Resources page, only the links are to blogs containing content of interest to you and your target audience. Generally, a blogroll is located on the side of a blogger’s frontpage. If your blogroll becomes very long, it can be a separate page linked to from your blog’s frontpage.

@dventures Online’s blogroll is located on the right hand side. It will contain links to more information about Blogs as well as to the blogs of its clients.

Do you need one?
Most important is to link to quality content. If quality content is not yet available, postpone adding your blogroll until it becomes available; otherwise, yes, it is a good idea to have a blogroll.

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Blog Statistics

Sunday, July 17th, 2005

I attended two presentations in May about blogs. Both times the presenter was Boston, Massachusetts resident, Amanda Watlington, search engine expert, turned blog and podcast expert and author. Ms. Watlington shared these blog statistics citing BlogPulse [link retired] as the source.

Blog stats for YE 2004 :

  • 69% of people reading blogs are btwn 25-50 yrs. old
  • 40% of people reading blogs have a household income of greater than $90K
  • There are 8 million bloggers (only 7% of 120M Internet users)
  • 27% of Internet users read blogs. That’s a 58% increase from 2003
    to 2004.
  • 62% of Internet users are not sure what a blog is.

In early June, BlogPulse reported that it had indexed more than 12 million blogs.

“It took less than six weeks, in fact, to move from 10 million blogs to the current 12.1 million in the BlogPulse index.”

“Of the 12-plus million total, between 3.8-3.9 million are considered “active” (meaning new information has been posted) in the last 30 days, 5.2 million are considered active in the last 60 days and slightly more than half have been active in the last 90 days.”

BlogPulse goes on to categorize the blogs as TV, Newspaper, Web site, Blog. [Read the blog entry]

Blogs are quickly becoming the marketing communications tool of choice for the Web.

2015 Update:

You can follow Amanda Watlington on Twitter here: @amandaw

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Blogging Tools

Tuesday, June 28th, 2005

Before committing to adding a blog to your Web site, you may want to practice and familiarize yourself with how blog software works. Here’s a list of blogging Web sites that offer free and for fee space for you to start a blog.

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Legal Info for Bloggers

Monday, June 27th, 2005

The Electronic Frontier Foundation (EFF) has posted a Legal Guide for Bloggers. They present thought-provoking information useful for the casual blogger to the journalist and news reporter. EFF does not intend to provide legal advise, instead they state their goal as:

“The goal here is to give you a basic roadmap to the legal issues you may confront as a blogger, to let you know you have rights, and to encourage you to blog freely with the knowledge that your legitimate speech is protected.”

Take a look. Understand the issues. Blog responsibly.

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