Archive for the ‘Marketing Tips’ Category

B2B Marketing on the Internet

Wednesday, March 5th, 2008

Today I am attending a virtual conference for B2B Marketers – Market Profs B2B-2.0 Expo. First presenter of the day, David Meerman Scott, provided an information-packed presentation called “Tuned in to Extraordinary Opportunities – New Rules for B2B Marketers”.

Some notes on that session…

David suggests that marketing on the Internet is marketing to buyer personas not to nameless, faceless prospects. He suggests that each company develop detailed persona profiles for each of its client types. Then create different content geared toward each of the personas – using their lingo and referencing things of interest to them. He even suggests dumping the copywriters and hiring journalists because journalists know how to write for different personas.

Today’s online marketing is about “idea spreading and solving problems” and not about begging and paying for attention as was done in the past.

David asserts that “You are what you publish” on the web, and suggests producing eBooks and allowing FREE downloads, creating and consistently stocking your company’s online media section (.e. what’s new, news), and providing opportunities for people to talk about you and make your content viral (viral marketing). He cautioned that with the viral marketing campaigns, expect to fail, and move on to the next campaign.

David’s message really hit home for me. I have been introducing similar ideas to my clients for a while now. David’s presentation gave me ideas about how I might be able to get the stragglers to follow. I’ve downloaded his eBook “The New Rules of VIRAL MARKETING: How word-of-mouse spreads your ideas for free” to provide inspiration, and indeed, a reminder to get clients producing more content.

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Web 2.0 Websites to Watch

Monday, August 6th, 2007

Want to know where your target audience is? Keep an eye on these Web 2.0 social media websites.

Some of these sites are social sites – where all the action is taking place. The others are directories to social sites.

When you find your target audience involved with one or more of these web sites, join in, befriend them, gain their trust, and eventually, the “doing business” thing will emerge.

If you do not find your target audience, you’ve still gained information for your marketing efforts. You’ll know not to advertise on these social web sites.

Happy surfing!

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Ego Searches Provide Free Marketing Research

Saturday, November 5th, 2005

Ego searches are free and simple searches designed to monitor blogs, news portals and forums for mention of your company, your products and services, your competition, or any other keyword phrase you want. Using appropriate keyword phrases, companies can stay abreast of industry trends, business deals, hirings/firings, product launches, and more. Ego searches provide free marketing research.

How do you do it?
In your RSS Reader (see this post: What is RSS?) , you enter the keyword phrases about which you want to receive news. Each day the articles and posts that contain your keyword phrases display in your reader.

Need a reader?
Try one of these free services:

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Branding Your Logo

Thursday, August 18th, 2005

You may have noticed that more and more Web sites are displaying their logos in the URL bar of the browser.
Logo in Address Bar

If you bookmark the site or save it in your favorites, the logo displays next to their listing.
Logo in Bookmarks

How’d they do that?

  1. They create a 16 pixel x 16 pixel graphic and save it as a .ico file. The .ico indicates to the browsers that it is an icon.
  2. They add a single statement to the (behind-the-scenes) header section of each page of their Web site.
  3. They upload the graphic to the graphics folder on their Web site.
  4. They upload each page of their Web site.
  5. VoilĂ , c’est fini.

This is an inexpensive way to brand your logo. Call Adventures Online at 508-480-8833 to receive your quote today.

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Domain Names – The Secondary Market

Monday, August 1st, 2005

Did you know that there is a secondary market for domain names? When domain names expire and the owners do not renew, frequently the domain names are put up for auction. Approx. 21,000 domain names (yes, that’s twenty one thousand) are up for auction each day.

What you should know…

  1. Adventures Online is a domain name reseller and is allowed to participate in the auctions.
  2. Generic domain names can help you get found on the Web. Examples: blogdevelopermassachusetts.com, bostonbusinesscoach.com, websitedeveloper.com, personaltrainermass.com, productphotographer.com

What you should do…

  1. Let Karen Callahan know the domain name you are looking for – even a portion of a domain name is good. Say you are looking for a domain name “starting with” or “containing” the word “website”. Let me know, and I will add it to my watch list.
  2. I will notify you when a domain name becomes available.
  3. You let me know whether you want to bid on the domain name.

Domain names can sell for as little as $10.00 (ten dollars) up into the millions. See GreatDomains for a look at some of the higher end domain names. Starting prices on eBay are less than one dollar.

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