Archive for the ‘SEO Getting Found on the Internet’ Category

SEO for WordPress Power Bloggers gets Love from Amazon

Monday, July 8th, 2013

My kindle book, SEO for WordPress Power Bloggers got some love from Amazon last week in the form of email advertising!

Yep, I opened my email to find this message from Amazon.

email from Amazon about SEO for WordPress Power Bloggers

Of course, when I saw the subject was the title of my kindle book, SEO for WordPress Power Bloggers, I thought that Amazon was going to give me bad news.

When I opened the email, I saw that Amazon was advertising SEO books related to WordPress. Glad to see my kindle book for WordPress SEO was at the top of the list!

Thanks, Amazon.

Social Engagement Optimization, the new SEO

Thursday, March 28th, 2013

This morning while catching up with industry news on Google+, I ran across an article by Alan K’necht about search engine optimization (SEO) and how that has evolved to include the influence of social media.

It’s the conversation that I have been having (trying to have) with clients and prospects over the last 6 months at least; how search engine optimization now includes optimization tactics for your social media presence participation. Your social interactions – how often you communicate, with whom you communicate and about what you communicate – are becoming more and more important to getting found on the Internet.

K’necht points out that in his experience, C-level  management is slow to pick up on the marketing opportunities available via social media websites (and the need to plan and strategize about social media activities), yet, they understand the power of word-of-mouth marketing…and scratches his head perplexed by the imbalance of those two.

With that, K’necht suggests a strategy for social engagement optimization – a new take on SEO. It’s a good, quick read that explains better than I. Read the article: The New SEO = Social Engagement Optimization

WordPress SEO Teleclass for CDI – Follow Up

Wednesday, September 19th, 2012

Yesterday, I was the featured teleclass presenter for CDI, an international organization for career professionals.  I had been looking forward to presenting to the organization for some time. There was an excellent turn out with at least one country being represented for the first time. The bonus for me was the participants’ questions. They were very thoughtful and helped me understand where I can improve the presentation. Many thanks to CDI president, Laura DeCarlo (@careerhero) for extending the opportunity to me .  

The presentation was based on a Kindle book I wrote, SEO for WordPress Power Bloggers, that was released to coincide with the presentation. I have installed and customized over 60 WordPress blogs and have been doing search engine optimization for a dozen or so years. I love talking blogs, and I love passing on tips and techniques that help others realize success through their own efforts! SEO for WordPress Power Bloggers teaches bloggers do-it-yourself search engine optimization techniques to employ while writing in their WordPress blogs in order to gain rankings in the search engines.   Learn more about SEO for WordPress Power Bloggers.

Blog Developer Massachusetts still Working!

Thursday, December 22nd, 2011

Tonight, while working on my eBook about search engine optimization for WordPress bloggers, I was more-than-pleased to discover that Adventures Online still holds the first 3 listings in Google’s results pages for “blog developer massachusetts”. Ya Hoo!

Google SERPs for Blog Developer Massachusetts on 2011-12-22

Google SERPs for Blog Developer Massachusetts on 2011-12-22

Last time I checked was March 26, 2011 (results are on the Home Page). Here we are 9 months later. Adventures Online remains in the first three (organic) listings AND this time there are 800,000 more matches being returned.

How’d I do that? Persistence, consistency, faith in using my keyword terms…

Where does your website rank in Google for your keyword terms? How do you maintain your rank in Google? Share your tips in the comments…

Test your SEO Knowledge Answers

Thursday, December 15th, 2011

Last week, I posted questions for you to be able to test your SEO knowledge. Today, I post the answers.

It is impossible to do SEO without updating the pages at my website
TRUE
– SEO is an intrusive process. Yes, some of the tasks like increasing your inbound links lie outside of the website, but equally-important tasks are re-working the words on your web pages and adding appropriate meta data to each web page.

It is good to have my web pages submitted to the search engines on a frequent basis.
FALSE
  – This is strategy from a decade ago. Nowadays, you only want to submit the web pages that you have tweaked in order to improve their standing in the search engine results pages.

The geographical location of the server my website is on affects  the ranking of my website in the search engines
TRUE
– Your hosting firm does not have to be in the next town, but, hosting your website in-country is most important. Remember that search engines are now producing “local” results. If your website is hosted with your friend in another-country, it is likely that your website will be listed as an option for your industry in that country and not the country in which you operate.

The directory structure of my website affects the ranking of my website in the search engines
TRUE
– For best results use descriptive names for all directories and files, and limit the number of levels of directories.

I can help my SEO by setting up my blog at another website so that I can drive traffic to my website
FALSE
– According to the experts from large search engine companies like Google that I have heard speak (and attended seminars and workshops, etc.), statistics show that although you can drive traffic to your website, you get a bigger bang for your efforts by blogging at your own website – and – you avoid putting yourself into competition against yourself.

I can significantly impact my SEO by using certain techniques each time I write in my blog
TRUE
– The average WordPress blogger critically underestimates the value of their efforts using keyword phrases in their post and pages and manipulating the titles, descriptions, and keywords to the meta data of a post or page.

Flash adds no value to my SEO
TRUE –
Flash cannot be read by the search engines and therefore, adds no value for SEO.

Choose the one best answer

When I guest blog or publish an article at someone else’s website, my SEO will be better if they provide a link to:

A.    My Home page
B.    My About Us page
C.    A topic-related page in my website

C is the best answer – Have other websites link as “deep” in your website as is practical. Next best answer is B, then A. You need to special request this because organizations are busy and don’t want to think and will automatically link to your Home page, which is not in your best interest.

When blogging, I’ll get the best SEO results by assigning………to a blog post.

A.    One category
B.    2 – 3 categories
C.    As many categories as are relevant

A is the best answer in order to gain the best SEO results. Search engines do not like duplicate data. When you create a post inside ONE category – there are really 3 versions of the post: the post, the post inside the category, and the post inside the (automatic) date archiving.  For each additional category you assign, another post is created (really believed to exist by the search engines). Too many copies of the same post and the search engines begin to think that you are trying to scam them… and then they start a whole new level of evaluation… You don’t want to go there 🙂

What has been your experience? What SEO tip would you add?