Archive for the ‘SEO Getting Found on the Internet’ Category

Test Your SEO Knowledge

Thursday, December 8th, 2011

Today I gave a presentation in my BNI group.  Last week I had been given a list of questions prepared by the group so that I would know what the members wanted to talk about. There were several questions about SEO.

I answered the questions by giving the group a mock quiz.

Test yourself and I’ll post the answers next week.

True or False

T     F      – It is impossible to do SEO without updating the pages at my website

T     F     – It is good to have my web pages submitted to the search engines on a frequent basis

T     F     – The geographical location of the server my website is on affects  the ranking of my website in the search engines

T     F      – The directory structure of my website affects the ranking of my website in the search engines

T     F     –  I can help my SEO by setting up my blog at another website so that I can drive traffic to my website

T     F     –  I can significantly impact my SEO by using certain techniques each time I write in my blog

T     F     – Flash adds no value to my SEO

Choose the one best answer

When I guest blog or publish an article at someone else’s website, my SEO will be better if they provide a link to:

A.    My Home page
B.    My About Us page
C.    A topic-related page in my website

When blogging, I’ll get the best SEO results by assigning………to a blog post.

A.    One category
B.    2 – 3 categories
C.    As many categories as are relevant

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4 Tips for Using Keywords in your Blog

Tuesday, May 4th, 2010

I created this post about tips for using keywords in your blog because the name of the game on the Internet is getting found, and YOU can help yourself get found every time you write in your blog. Here’s how.

Assumptions

  1. You’ve created your list of keywords. Each “keyword” is really a keyword phrase not a single word. For example, if you are a blog developer located in Marlborough Massachusetts, your primary keyword phrase might be “blog developer in Marlborough Massachusetts” or “blog developer in Central Mass” or “blog developer in MetroWest Massachusetts” depending on the geographic area you are targeting. You do not have “blog”, “blogs”, nor “blog developer” on your keyword list. Those terms are too broad.
  2. Your list of keywords is visible. Maybe you have the keywords written in a composition notebook and you open the notebook to that page every time you write in your blog. Maybe the list of keywords is posted on your cubby wall, on your desktop in a file, or maybe it’s written on a sticky that is stuck on your monitor.  Why do you need to see your keywords everytime you write in your blog? They keep you on course.

    Your keywords are to your blog as your mission statement is to your business

     

Tips:

1. Look for opportunities to use your keywords in your post.
First write your post. Then review the post looking for opportunities to replace words with your keywords or to add keywords. For example, the phrase,

With 6 years of experience we understand…

is very generic and would be more powerful from a “getting found” perspective if the type of experience were mentioned. The following phrases give the search engines more information about you (using the blog developer in Marlborough Massachusetts example from above). 

With 6 years of experience developing blogs we understand…
Having developed blogs for 6 years, we understand…
As blog developers with 6 years experience, we understand…

and even better – to really focus in on your target audience, each one of these phrases is more powerful when the type of blog is added.

With 6 years of experience developing WordPress blogs we understand…
Having developed WordPress blogs for 6 years, we understand…
As WordPress blog developers with 6 years experience, we understand…

2. Use your keywords in the post’s Title.
After writing the post and reviewing it for opportunities to use your keywords, add your title. Include one of your keywords in the Title.

3. Use your keywords in defining the Categories, Sub-Categories and Tags.
Keep them short and meaningful. Maybe when you chain them together, they ‘complete’ a keyword term.  For example, in this blog, I have a category named ‘Blogs’. I could create Sub-Categories like ‘Design’, ‘Development’ and ‘Maintenance’, and then the Category + Sub-Category combinations would make the keyword terms ‘Blogs Design’, ‘ Blogs Development’ and ‘Blogs Maintenance’, respectively.

4. Use your keyword terms in your All in One SEO Pack fields for each post.
Here you repeat the keywords you used in the Post and Post’s Title. Choose the ONE most important keyword to use for the All in One SEO Pack Title. You can use more than one keyword in the description and keywords.  

Ideally, a post is focused on ONE keyword (like “blog developers”), so, your task is to find different ways to express the same idea in the different sections available to you on the Post Data Entry screen.  When you focus on one concept, you are clearly “branding” your business with the keyword concept. When you use too many keywords in one post, you end up diluting the strength of all of the keywords because there are too many associations.

 How about you? What tips can you share about using keywords with your blogs? (Click the title of this post to bring up to the page that displays the post with a Comments area below. Let us know!)

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Top 5 Online Business Directories

Thursday, November 19th, 2009

The top 5 online business directories are:

  1. Yahoo
  2. DMOZ – (Open Directory Project (ODP))
  3. BOTW – (Best of The Web)
  4. Business.com
  5. Librarians’ Internet Index – Extremely difficult to get in, but, packs a wallop if you can get in

according to Greg Hartnett, President of Best of The Web (BOTW) who spoke during the Real World Low-Risk High-Reward Link Building session at the PubCon conference I recently attended. He acknowledged that Google frowns upon paid links, but, makes exceptions for reputable directories that have history and perform some type of editorial service (i.e. rejects some websites). He referred us to the Matt Cutts’ videos on the Google Webmaster Channel at YouTube for more information about Google’s take on paid links.

Additional notes from Mr. Hartnett’s presentation:

  • Directory listings will never bring you the traffic that social networking websites will. The traffic from social neworking websites will be highly targeted and therefore, you’ll have a better conversion rate.
  • When adding to directories – use deep links – don’t just link to your Home Page
  • Is Yahoo directory worth it? = YES, Yahoo is the primary Hub of Internet mapping
  • Is ODP (DMOZ) corrupt? = NO; individual editors are (bribes)
    • Make the editor’s job as easy as possible (DMOZ) – Research and double check that you are submitting to the most accurate directory level.
  • Blogs

Top 5 Online Business Directories
Greg Hartnett, President, Best of The Web

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Online Search Trends

Monday, November 16th, 2009

Just returned from the 2009 PubCon Conference in Las Vegas.  One of the sessions I attended was about the changes that are being seen in people’s online search behavior. I’ve included some notes below so that you may take the search trends into account as you roll out your 2010 Internet Marketing Strategy.

  • YouTube is now the second most searched website. 
    Been thinking of making videos?  Now seems to be the time to get moving on that.
  • Twitter and Facebook appear in the top 10 list of most searched websites.
    Do you need to ramp up activity on these websites?
  • Searches on Twitter and Facebook are replacing searches on Google. Twitter and Facebook searches reach much more targeted audiences.
    Traditionally,  “getting found” involved SEO of your website. SEO of your website is still needed as Google remains the most searched search engine, however, now searches are being done on interactions at the social networking websites, so, you want to augment SEO at your website with your social networking interactions. Make sure that you are active at Twitter and Facebook — and you use your keyword terms in your profiles and posts so that you can get found for the terms that are relevant to your business.
  • Will changes in search behavior adversely affect Google?
    • Probably not as Google has everyone else’s data – except Facebook’s.
    • And it appears that Google is converting itself into a social networking website. See google.com/experimental Google Social Search for a taste of the new functionality being tested.
  • Facebook is currently not sharing data with Google.
    Develop a separate strategy for Facebook interactions as those will not appear in the Google search results.
  • Panelists conclude that Google’s Friend Connect is not effective and Facebook’s Fan utility is effective.
    Consider inviting readers/followers to become a Fan of yours. Add the Become a Fan link to your website as well as your Facebook profile.
  • The popularity of digg, del.icio.us, reddit,  and stumbleupon has declined as the results of good positioning in these produces spikes in traffic, but, not long-term gains in followers/readership. Activities at Twitter and Facebook reach a much more targeted audience and tend to build relationships which result in long-term gains.

Bottom line: Become more active in Facebook and Twitter. Engage like-minded social networkers in conversations and focus on building relationships. <– Back to basics.

Notes taken 11/12/09 at the Search Bloggers: What’s Hot and Trending session.

Search Bloggers Panelists

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Tips for SEO Self-Help

Monday, October 19th, 2009

The two most important things that search engines look for when determining how to rank your website in their search engine results pages (SERPs) are content and backlinks. Volume of content and quantity of backlinks count, but, the quality of the content and the backlinks count even more.  

Content
There should be plenty of content at your website that talks about all aspects of your products and services. “How to…” and “Top 5 Tips for…” articles/posts recieve particular attention, so, include plenty of those in your website. Content should be added frequently, so, sit down and write up a list of topics that you can write about. Then add an article/post about one of those topics as often as you can. Adding content is a way of telling the search engines that the website is current (unlike those that you have seen that were created 4 years ago and nothing has changed, including the copyright date).

Backlinks
Backlinks are the links TO your website. To find out who is linking to your website, go to Google and Yahoo and type link:www.yourwebsite.com -site:yourwebsite.com into the search box. A list of websites that link to your website will display – excluding the links within your own website (-site:yourwebsite.com). You need to use both Google and Yahoo because they use different parameters, so, will yield similar, but different results.

Now, do the same search using the website address of a website that is listed above yours in the SERPs (link:www.competitor.com -site:competitor.com). Research the websites that link to that website to determine whether you want to be linked to by those websites. Are they quality websites?=high value. Link farms?=low value. For the websites that you would like to link to yours, do what it takes to get those websites to link to you as well.

Tips

  1. To test which websites link to a particular page in your website, type link:www.yourwebsite.com/specificpage.html -site:yourwebsite.com in the search box.
  2. A link to your website from a .edu trumps a link from a .com
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