Archive for the ‘SEO Getting Found on the Internet’ Category

Getting High Ranks with Google

Friday, April 27th, 2007

If you are seeking high ranks with Google, it will help to know what Google is thinking.

Here’s an excellent resource on Google’s Algorithm and ranking factors: http://www.seomoz.org/article/search-ranking-factors#f41. Search Engine Optimization experts talk about their experiences with Google and express their opinions about how they think Google considers (assigns importance to) certain factors related to a website like: Quality and Quantity of Inbound links, Text Surrounding Links, Topical Relationship of Linked-To website, etc.

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How to Develop a Keyword List

Saturday, December 9th, 2006

Keywords are not necessarily individual words, but, “keyword phrases” – groups of words that together form the keyword for which you want your site to be found.

The more specific you can be with regard to the combination of words, the more likely you are to be found by your target audience. So add a geographic location or niche word to your keyword. For example, I would use “website designers Central Mass.” instead of “website designers”, and “PHP programmers” instead of “website programmers”.

Here’s some steps to help you build your keyword list.

  1. Brainstorm: Write up a preliminary list of keyword phrases.
     
  2. Test those keywords: Go to Google (or the search engine that you are targeting) and enter the phrases on your keyword list. You do this to verify that “like businesses” display on the search engine results pages (SERP). The results will give you an indication of whether the keyword phrase you entered is too general or too specific.

    Remember, you can help yourself get found on the Internet by adding words related to geography (Marlborough MA, Central Mass, MetroWest Massachusetts), price (affordable websites, competitively-priced websites, hi-end websites), class/type (brochure websites, eCommerce websites, blog websites, interactive websites, custom-designed websites), and industry (i.e. b-to-b websites, b-to-c websites, general business websites).
     

  3. Review statistics: This is for existing websites. Skip to the next step if you are developing a new website.

    Review the keyword search terms that are bringing visitors to your site. This will tell you what terms visitors are actually using. Typically, you will find that the keywords contain your business name. That means that people who are searching for you are finding you. That is good.

    If your focus is on bringing in new business from people who are not yet familiar with your business, you want to see “generic terms” listed in the statistics. If you do not, your work is to update your Web pages to include the relevant “generic terms” so that the search engines can categorize your website within those terms. For example, it is good that “Adventures Online” is getting found by people who are familiar with the firm. In order for me to bring in new business from people who are unfamiliar with Adventures Online, I would update my Web pages to include generic terms like “website designers Central Mass”.

     

  4. Inquire: This is for new websites, although can be helpful for existing site owners who are fine tuning their keywords. Interview your clients or ask them to take a survey to let you know the terms they would use to find your business. Another choice is to conduct a focus group to learn the terms that they would use.
     
  5. Research: Now that you have a refined list of keyword terms, use a tool to test the “relevancy” of your terms. Online keyword research tools like Wordtracker and Trellian can help you optimize your list of keyword terms so that your site gets found on the Internet. Use the information that they provide to learn the popularity of your keyword phrases, and, pay attention to the order in which the words are placed. For example, I might learn that it is best to use “Central Mass. website designers” rather than “website designers Central Mass.”, and “website developers” instead of “website designers”. Other online keyword research tools include: 7Search.com’s Keyword Suggestion, and Yahoo! Search Marketing Keyword Inventory Tool.
     
  6. The Nth degree: If you really want to take it to the Nth degree, add to your list common mispellings and typos, abbreviations, slang and synonyms.

Going through these steps to develop your keyword list, particularly the Research and Inquiry steps, helps you discover new opportunities (keywords you had not thought of) and correct misperceptions (discard keyword terms that you thought would be good).

Developing a keyword list is the first step. Now create/update your website! The list will only help you if you use your keyword terms throughout your website.

Happy Surfing!

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Keywords and Keyword Terms

Saturday, April 15th, 2006

If you are using a keyword term and it isn’t bringing traffic to your website, visit Wordtracker and take avantage of their free trial software for finding the best keywords. Wordtracker is keeping track of the most popular keywords that people are using to find information on the Web. On their website, they state:

Wordtracker… compiles a database of over 330 million search terms which is updated on a weekly basis. All search terms are collected from the major metacrawlers – Dogpile and Metacrawler.

When you enter your keyword into the trial software, Wordtracker will return the information it has regarding that term – as well as – related keyword searches that have recently been completed. Review the list of related terms. Look at the popularity of each and use the information to refine your desired keyword term.

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Organic Search Engine Optimization

Wednesday, April 12th, 2006

What is search engine optimization?
It is the manipulation of a website in order to gain top rankings on the three most popular search engines – Google, Yahoo and MSN. Manipulation can include editing the content, renaming the individual Web pages, renaming the graphics, creating and/or renaming the folders, updating the meta data that is behind-the-scenes on each Web page, and more…

The basis of all the editing, updating and creating are the keyword terms that you choose for your Web site. To learn whether the keywords you chose are being effective for you, look at your website statistics. (The company that is hosting your website will tell you where to find the statistics.)

Where does organic come in?
Organic refers to getting a high listing in the search engine results pages “naturally” as opposed to buying a high listing on the search engine results pages with a pay-per-click ad campaign.

Generally, the organic listings appear in the middle (or main section) of the screen. They earned their placement by optimizing their websites, and not via a pay-per-click ad campaign.

The websites that employ pay-per-click ad campaigns display on the right-hand side of the results pages, and sometimes across the top and bottom. Sometimes, they are designated as “Site Sponsors”, and sometimes that designation is indicated with a colored background with the ads.


How can Adventures Online help you?

Adventures Online offers two organic search engine optimization programs. Call 508-480-8833 to learn which program is best for your situation.

Adventures Online offers consulting services to businesses desiring help with calculating the ROI and overall effectiveness of their pay-per-click ad campaigns. Adventures Online does not set up nor manage pay-per-click ad campaigns.

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Tip for Increasing Traffic to Your Web Site

Friday, February 17th, 2006

In December, I wrote about two techniques that you can use to increase your rankings in the search engines. They are non-technical techniques – meaning that you do not have to know the inner workings of website development to practice them. I hope that you have incorporated these suggestions into your website marketing plan.

Speaking about search engine rankings, search engines give preferential treatment to sites that are visited often. Today I present you with an idea for increasing traffic to your website. Incorprating this idea will help increase the traffic to your website and has the added benefit of increasing your rankings in the search engines.

Today’s Tip:
Join an online forum whose topic is related to your industry. First, build your visibility by becoming a frequent contributor. Always sign your posts with your name, business name, and website address.

Establish yourself as an expert by responding to posts requesting assistance. When appropriate, refer the forum member to specific pages at your website or specific posts on your blog. Do not suggest that they visit your website and give the top level address (www.youcompany.com). Link them to the specific Web page or the specific blog post where they will find the information that will help them.

When linking, avoid linking using “click here” or general terms like “this article”. Instead use a keyword phrase that is content-related and important to your Web site. For example, I could use:

See my blog post entitled Getting Found in the Search Engines to learn more about…

When writing your response, start the response by using a keyword phrase that is related to the specific Web page or blog post to which you are referring the inquirer. For example, I could start with:

Re: your question about getting found on the Internet, I recommend…

Joining an online forum gives you visibility, helps establish you as an expert, and can drive traffic to your Web site.

How do you find a forum?
In November 2005 I posted an entry entitled Ego Searches Provide Free Marketing Research. If you followed up on that and requested information about your competition, you already know in which forums they participate. Make sure you join those and start bringing visibility to you and your website today.

A few other suggestions:

  • Contact the industry organizations to which you belong. Ask them which forums they keep an eye on.
  • Visit the Web sites of complementary businesses.
  • Do a straight out Google search. I seached on “web developers forum” and the top listings on the search engine results pages were in fact forums. If you are a business consultant or coach, you might search on “business development forum”. I did, and over 22,000 listings were available.
  • Visit the Web sites of your competition.
  • Ask your business colleagues.
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