Archive for the ‘SEO Getting Found on the Internet’ Category

Two Simple Techniques for Increasing Your Rankings in the Search Engines

Wednesday, December 21st, 2005

You know from previous posts that search engines love text. So, you need to feed them text over and over again. But – not just any text…

Inbound Links: Ask those who link TO your Web site to replace the linked words with words that your target audience will use to search for you. Instead of “visit their website” or “see the xyzcompany.com”, use keyword terms appropriate for your business. For Adventures Online, I would ask that “www.adventuresonline.com” (as the text) be replaced with some lead in phrase to “experienced Web developer” or “Web site design and development”.

Testimonials: When you receive a testimonial, review it for its search-engine friendliness. We already know that the person will say that you are the “best, gosh darn expert in your field” and that they would “choose you all over again.” These accolades, while flattering and true, do not help improve your rank with the search engines. So, when you receive one of these, gently ask if you can re-phrase the “best, gosh darn expert in your field” statement to (example for Adventures Online) “best, gosh darn Web developers in Massachusetts” and replace “choose you all over again.” with “choose Adventures Online to do my Web site development all over again.”

These simple changes will help improve your Web site’s ranking with the search engines. Add them to your list of To Do’s on your 2006 Marketing Plan.

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Getting Found in the Search Engines

Wednesday, September 21st, 2005

How do you get traffic to your Web site? You need very good to excellent rankings in the search engines.

And how do you get those?
You include search-engine friendly components that make the search engines want to frequently revisit your Web site. According to a recent article by SiteProNews one of the best ways to do this is to include dynamic content at your Web site.

“Dynamic content is necessary for search engine recognition, and by updating the website frequently, the search engines see your website as an active, not stagnant, website. How often should changes be made? At the very least, monthly. But the more frequent the changes, the better…”

Dynamic content is a search-engine friendly component that will help you improve your “natural” search engine rankings (techno-speak for “for free rankings”). Some implementations of dynamic content are:

  • Blogs
  • Weekly or monthly newsletters
  • Tips of the day
  • RSS feeds to public news feeds that update hourly or daily.

Please note that these are all text-based. For example, having a Web page with your monthly newsletter information on it will get you higher rankings than updating a Web page that has a link to a PDF version of the newsletter.

SiteProNews also cautions Web site owners to check links frequently to ensure that they are active and valid.

The full SiteProNews article.

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