Archive for the ‘Social Networking’ Category

Tweet Value

Monday, June 8th, 2009

I am still coming up to speed with all the adjunct websites that have Twitter plug ins and widgets, and was surprised to find a website yesterday, that measures the dollar value of your Twitter profile. Hummmm. How do they do that? What is considered in the measurement? And…how did this website become the authority? Is this website a member of the Twitter suite? A partner? An imposter? Who is Jonas Lejon? 

It is not clear to me today that this is legitimate, but, it will be if/when it catches on, and, for now, it is harmless fun.

How it Works

  1. You enter your Twitter profile name.
  2. The dollar value of your Twitter Profile displays on the screen.
  3. Then, you can leave, or
    1. Enter your e-mail address in order to be automatically updated when the value changes
    2. Click on a button that will Tweet your account name and value
    3. Cut-n-paste HMTL code to add to your website that will display the value
    4. Follow a link to another screen that will get you started if you want to sell your Twitter profile. Looks like this: Would you like to sell your Twitter account? Click Here

Interesting concept that one would want to sell their Twitter profile. I am participating as myself (KarenCallahanMA), so, selling my Twitter profile would not work. I guess if I were using a generic name like WordPressGuru, it could be sold.  I wonder how an audience would react…Do you tell your followers that WordPressGuru is “under new management”? That’s a post for another day.

I tested two Twitter accounts, my web developer/blog developer account and an account I have for one of my hobbies. Here’s the value and the stats for each. 

KarenCallahanMA – My “new” twitter account established a week and a half ago is valued at $19.
Stats are: 10 Updates, 79 Followers, 53 Following, 3 Direct Messages

HobbyAccount – Created a couple of months ago, is valued at $39.
Stats are: 41 Updates, 65 Followers, 156 Following, 7 Direct messages

HobbyAccount is worth more. The differences? The HobbyAccount has more Updates, more Following, more Direct Messages, and fewer Followers. I guess, overall, more activity.

Both accounts have low dollar value – but – not the lowest. I saw a Twitter profile this morning valued at $7.00.

The Twitter profile of a friend who uses a generic name and tweets 30 – 40 times a day about a single subject is valued at $2499.

Highly-valued Twitter profiles are:

  1. TheEllenShow is valued at $19,452.
  2. SEO Guru ChrisBrogan is valued at: $19,162.
  3. John Chow, the man who sold his WordPress blog for $15 million about seven months ago is valued at $12,834.

To find the dollar value of your Twitter Profile, go to Tweetvalue.com

What do you think? Did you check the value of your Twitter profile? Will knowing its value impact your Tweeting activities?

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Twitter – What the heck is it?

Monday, June 2nd, 2008

Twitter is a website where friends, family, colleagues – and strangers – can catch up – in real time – using one-liners to announce what they are doing ( i.e. writing a blog post, waiting for a plane, going for coffee), ask a  question, respond to someone else’s question…basically communicate through one-liners. Think of it as a very casual public instant messaging system.

One of the great features is that you can “follow” other people. This is advantageous for me because I follow people in my industry who give presentations. Following them, I not only learn more about them as human beings, I learn when they will be presenting next.

I have been Twittering for about two months, trying to understand the value of it from a business perspective. I mean, who has the time to log into the web (or watch your phone) all day? Oh yeh, there is a feature that works with your cell phone, and you can turn that on to be notified each time one of the people you follow adds a new “tweet”. You want to think about enabling that feature if you are following a good number of people.

Are people using it?
Presumably  so. I have tried to tweet over the past 2 weeks (even this morning at 8:15 a.m. EST). Each time I have logged in, I received the message that the system is “over capacity”. Either Twitter is having technical difficulties or it is true that this new tool has become more popular than creators had imagined.

Twittering with people you would like to meet is a good ice breaker
Another feature is that you can add a photo of yourself.  I didn’t necessarily see this as a positive, but, a marketing colleague of mine explained that your photo appears next to each “tweet” you make, and this enhances your personal branding. Over time, your photo becomes synonymous with your (Twitter) name. When you get the opportunity to meet the people that you follow in person, you are already familiar to them.  Approaching them is easier because you feel like you have a relationship, and they may/will recognize you from Twitter and instantly feel that there is rapport.  If they don’t recognize you, you have common ground (previous Twitter encounters) to refer to in order to help them recall and/or to launch into a comfortable conversation.

Testing out Twitter
My Twitter name is kcalkmc. I am currently following about 7 people, and about 6 people are following me. If you would like to follow me, go to Contact Adventures Online and click on the Do You Follow Me? at the bottom of the Twitter box.  That will bring you to my Twitter page. If you have an account, log in, then return to my page and click Follow. If you do not have an account, create one, then return to my page and click Follow. 

At the least, Twitter will give you an amusing break from your day.

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What is digg?

Monday, March 24th, 2008

Digg is a social media website where people gather to express their opinion about Internet posts. The posts may be news items, articles, or opinions, and span all topics. There is a voting structure in place where each participant can give a “thumbs up” or “thumbs down” to a post. Thumbs up is given in the form of clicking  “digg it”, and thumbs down is given in the form of clicking “bury”.  Participants can popularize a post (encouraging friends, family, and colleagues to vote) by clicking “share”, and/or they can comment on a post. In order to participate, of course, one must have a digg account.

You do not need to be at digg.com to vote. When you are reading a post that has a link to digg, you can click on the link, enter your digg login, cast your vote, enter your comment and/or share it. If yours is the first vote, the post gets listed in digg.com under the “upcoming” category. As others visit digg or the post and vote on it, the post moves through the digg categories…And so begins the process of popularizing a post.  

Posts are categorized in multiple groupings, too many to mention here, but for example:

  • Upcoming (recently added to digg (i.e. 1 vote))
  • Most recent (most recently voted on)
  • Most popular in the past 24 hours
  • Most popular in several vertical markets like Technology, World and Business, and Gaming

Posts are archived by number of days (7, 30, 365).

Alternately, you can go directly to digg.com to learn what others are thinking on any given day by viewing the most popular posts of the day.

Why should you care?
Well, you want to get found on the Internet. You want people to know that you are an expert in your field… and Digg is a word-of-mouth marketing tool;  (I prefer David Meerman Scott’s phrase “word-of-mouse”.) 

You are in total control of getting found. You don’t need to call in your SEO experts, nor your website experts. Simply write a compelling piece. Tell everyone you know what the piece is about and where to find it. Log into digg and watch your popularity grow.

Your goal is to get listed on the first page in the 24 hour category.  It will likely take multiple attempts to reach the goal. In the meantime, you have added content to your website, raised awareness about your expertise, products and services, and people have been “digging” you…All good things!

Visit digg.com.

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Social Media Websites to Watch

Wednesday, February 27th, 2008

When I was at PubCon 2007 in December, Rand Fishkin of SEOmoz.org started the Social Marketing 101 session by giving us lists of social media websites to watch.

I have since visited all, at least to verify the web address. Some I spent time at and will write about later. Others, well, just didn’t grab me this time around.

Here’s the Reputation Management list:

  1. Digg.com
  2. Stumbleupon.com
  3. Wikipedia.org
  4. Mybloglog.com
  5. Technorati.com
  6. Slideshare.net
  7. YouTube.com
  8. Amazon.com
  9. DeviantArt.com
  10. LinkedIn.com
  11. BookClubs.BarnesandNoble.com
  12. Del.icio.us
  13. ePinions.com
  14. Yelp.com
  15. IMDB.com
  16. Blogger.com
  17. Tribe.net
  18. Stylehive.com
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