Network Solutions is Down

Monday, March 21 – 12:00 EST — Public Service Announcement —

For clients who have their registrations and/or websites with Network Solutions.

Network Solutions website is down. Clients are reporting to me (and colleagues) that they cannot get at their email, but, can see their website. Some have reported receiving Internal Error messages when trying to view their websites.

Network Solutions

Herndon, Virginia

Network Solutions is Unavailable

Successful Website Business

Today I will be participating on a three-person panel at the Women’s Business Council meeting of the Marlborough Regional Chamber of Commerce.  Emily Greenwood of EKG Networking in Marlborough, MA and Tracey Ingle of Ingle Law in Southborough, MA are the other two business professionals. (We have known each other, worked together, and referred each other for years, so, it will be a comfortable and fun panel!)

In preparing for the panel, I have been reflecting on Business Success; what that means, how you get there, what tools can help… Books for instance.  

Top three books that come to mind today are: 

  1. The Seven Spiritual Laws of Success – Deepak Chopra
  2. The Tipping Point – Malcolm Gladwell
  3. The New Rules of Marketing and PR – David Meerman Scott

I read these books after having been in business for a number of years. They helped me re-focus and re-energize my efforts. 

I particularly liked The Seven Spiritual Laws of Success by Deepak Chopra. Reading it and doing the mental exercises helped re-affirm that I am doing what I am suppose to be doing: website design and development. The answers to these two questions (paraphrased from the book) brought me to that conclusion.

  1. What is it that you are doing when you forget to eat, forget to look at the clock, shrug off that pain in your shoulders, stay up until all hours of the night?
  2. If everything in your life were taken care of… no money worries …no restrictions on you… what would you be doing?

There is one piece of the puzzle that isn’t in place for me to reach my “full truth” yet , but, I am aware of the piece that is missing and can make decisions that will bring me closer to it.

Armed with this knowledge, I move forward building a successful website business  that makes both me and my clients happy.

I’m filing this under Best Practices because there is nothing better than working in your core competency and smiling at the same time.

How about you? What books do you recommend? Are you working in your True Self?

How to Add a PDF to your WordPress Blog

Uploading a PDF to your WordPress blog is very similar to uploading an image. The uploading is the same; its the use after the upload that differs. When you upload an image, you want it to display inside your post, but, when you upload a PDF, you want to link some words to it so Adobe Acrobat(tm) Reader can display it.

  1. Upload the PDF using the Image upload mechanism in your version of WordPress. Two ways to get there are:
    Image Upload in WordPress

    AND

    Upload a PDF to WordPress

  2. Go to the Media Section of the WordPress Master Menu.
  3. Look for the PDF and choose to  “edit” the PDF. I call this a “fake” edit because you cannot edit the PDF itself. You edit the information about the PDF.
  4. On the edit screen, look for the File URL. Copy the long URL.
  5. Edit PDF in WordPress

  6. Go to the Post (where you want to include the PDF)
  7. Find the words in your post that you want to link, or, add the words to your post.
  8. Select the words
  9. Select the link icon (looks like a chain on its side)
    Link PDF in WordPress
  10. When the link dialogue box appears, paste the URL of the PDF in the URL box that has http:// in it.  After pasting the URL into the box, look at the beginning of it to make sure that you have only one “http://”. If there are 2 or none, your link will not work.
    – Choose open in a NEW window
    – Enter a Title that is Keyword Rich (Help Google help you)
    – Class – no changes here (for my clients)

Google Analytics’ Time On Site

Google Analytics Time on Site

Spikey two weeks of Time on Site

At a session called Learn Google Analytics the other night, I learned that Google Analytics’ Time on Site measurement does NOT include the last page viewed.

On one hand this makes sense because Google measures time on each web page by logging the time you arrive at each page. (In simple math, you arrive at the first page at 10:00 a.m. You arrive at the second at 10:01 a.m. You spent 1 minute on the first page.) If you close the browser or browse to another website, there is no additional information for Google to record, and so the time spent on the last page you visited cannot be accurately calculated because there is no “end” value for that page.

From a technical standpoint this makes sense. BUT…When I think about people’s habits, I get concerned. For example, when I go looking for information, once I find it, I leave the website. I have no reason to view additional pages.  I may have spent 5 minutes on the web page, scrolling up and down, reading and re-reading, maybe even printing out the page. I found my “nugget”. The information on this web page has great value to me (and how many others?) and that information is apparently invisible to the web owners who are unaware of the “real” value of the web page.

What are your thoughts? Is this a big deal for you?

How Google Analytics Records Visits

Last night, I attended the Boston PHP meetup group’s session Learn Google Analytics presented by Jay Murphy. I learned some information that will change the way I analyze the website statistics as compiled by Google Analytics.

Google Analytics Visits - Sampling

Snippet of Google Analytics' Visitors Overview Page

For example, Google Analytics measures a “visit” in 30 minute chunks. So, if you visit a website and spend 15 minutes on one page and 14 minutes on another, that’s a total of 29 minutes and counts as 1 visit with 2 pageviews during the visit.

When One Visit Equals Two
If, however, when you get to the second page, you then go to lunch, return 40 minutes later, and view a third page. That session will be recorded as 2 visits with 2 pageviews during the first visit and 1 pageview during the second visit.

When One Visit Equals One
In Google Analytics terms, the second scenario renders 1 Absolute Unique Visit with 2 Visits .