According to Boston Globe's Juliette Wallack, podcasting is alive and thriving in Massachusetts. In her recent article, "Massachusetts podcasters let their voices be heard on the Web" [link removed], Ms. Wallack introduces us to several citizens who have their own podcast shows. Their shows are 10 …
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Direct Mail Campaign: What’s your Web Site got to do with it?
Defining success for and understanding the results of your direct mail campaign can be difficult and ambiguous. Here's a simple formula for using your website to help gather concrete information about your target audience's response to your (next) mailing. Copy your existing Home Page, or, create …
Blogging Tools
Before committing to adding a blog to your website, you may want to practice and familiarize yourself with how blog software works. Here's a list of blogging websites that offer free and for fee space for you to start a blog. Blogger™ Bloglines LiVE JOURNAL™ Moveable Type TypePad™ …