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Podcasting; Thriving in Massachusetts

July 15, 2005 By

According to Boston Globe's Juliette Wallack, podcasting is alive and thriving in Massachusetts. In her recent article, "Massachusetts podcasters let their voices be heard on the Web" [link removed], Ms. Wallack introduces us to several citizens who have their own podcast shows. Their shows are 10 …

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Direct Mail Campaign: What’s your Web Site got to do with it?

June 30, 2005 By

Defining success for and understanding the results of your direct mail campaign can be difficult and ambiguous. Here's a simple formula for using your website to help gather concrete information about your target audience's response to your (next) mailing. Copy your existing Home Page, or, create …

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Blogging Tools

June 28, 2005 By Karen Callahan

Before committing to adding a blog to your website, you may want to practice and familiarize yourself with how blog software works. Here's a list of blogging websites that offer free and for fee space for you to start a blog. Blogger™ Bloglines LiVE JOURNAL™ Moveable Type TypePad™ …

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