I attended two presentations in May about blogs. Both times the presenter was Boston, Massachusetts resident, Amanda Watlington, search engine expert, turned blog and podcast expert and author. Ms. Watlington shared these blog statistics citing BlogPulse [link retired] as the source. Blog stats …
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Podcasting; Thriving in Massachusetts
According to Boston Globe's Juliette Wallack, podcasting is alive and thriving in Massachusetts. In her recent article, "Massachusetts podcasters let their voices be heard on the Web" [link removed], Ms. Wallack introduces us to several citizens who have their own podcast shows. Their shows are 10 …
Direct Mail Campaign: What’s your Web Site got to do with it?
Defining success for and understanding the results of your direct mail campaign can be difficult and ambiguous. Here's a simple formula for using your website to help gather concrete information about your target audience's response to your (next) mailing. Copy your existing Home Page, or, create …