Blogs 101 – Presentation Outline

Blogs 101
1:30 – 2:00 pm in The Commons room
Sheraton Framingham Hotel, Framingham, MA. (directions)
Thursday, May 25, 2006

Outline of the Presentation

  1. What is a blog?
    • Evolution of blogs
    • Comparison of a blog to a forum
  2. Why should you care about blogs?
    • Industry trends and predictions
    • The value-add of a blog/Reasons why blogs are popular
    • i. Getting found on the Web/Search engines
      ii. Impact on your company image
      iii. Impact on your bottom line

  3. Getting started with a blog
    • Define your intention and scope
    • Components of a blog
    • Implementation choices
  4. Additional Resources
    • Blogs about blogs
    • Blogging Websites
    • Examples of implementations