Archive for the ‘Client News’ Category

Hopkinton Lumber Launches a new Responsive WordPress Website

Monday, August 17th, 2015

Congratulations to Hopkinton Lumber of Hopkinton, MA on its new website. This is the first website for Hopkinton Lumber. Hopkinton Lumber is a friendly, family-owned establishment on Main Street, and, as far as the owners are concerned, Hopkinton’s best-kept secret!

Early in 2015, Hopkinton Lumber decided it was time to use the Internet to get the word out about itself and its products. The owners were tired of hearing, “I didn’t know you sell paint supplies.”, “I didn’t know you sell home improvement products.”, “I didn’t know you sell contractors’ supplies, automotive repair products, camping gear, backyard furniture, landscaping tools, pet grooming supplies, holiday decorations, and whatever-else-you-can-name”.

Well, Hopkinton Lumber has over 10,000 products in stock! As the name implies, it started out selling only lumber, but, the front building was converted into a hardware/home improvement store many years ago.
Responsive WordPress Website with custom WooCommerce It is conveniently located on Main Street (Rte. 135) within 1 mile of route 85 and route 495. The owners invite local home owners and contractors to stop into the store and introduce themselves.

Primary Business Goals:

  • Get the word out to local home owners and contractors about the wide array of home improvement products in stock
  • Showcase products in a catalog-like fashion
  • Allow prospective clients a convenient way to browse the online catalog of products
  • Implement solutions that make it easy for staff to update and customers to navigate


  • Use WordPress so staff can update content on the web pages
  • Use a responsive WordPress theme so that the website visitor enjoys a pleasant experience while viewing the website regardless of the device (cell phone, tablet, laptop, desktop) used by the visitor
  • Use a shopping cart/catalog building product with an easy learning curve. The WordPress-ready shopping cart WooCommerce was installed in order to provide staff the ability to effortlessly add products and to be able to categorize each product in multiple categories.
  • WooCommerce customizations included: The Catalog viewing and Add to Cart functionality were used, and the check out, my account and related functionalities were disabled.
  • Custom WooCommerce Plugin: Custom PHP code bundled in a plugin that allows customers to print out a shopping list was developed. The shopping list prints to a PDF for easy download to a cell phone or formatted printing. The Print Shopping Cart option displays dynamically once items are added to the shopping cart.

Shopping List PDF

Click for larger image

The website is live and ready for visits. Staff are loading the products each week, so, please return to view additional products as time goes on. And…No, we did not forget to post the email or an online contact form. Hopkinton Lumber is a friendly face-to-face operation. Staff specializes in welcoming each person, taking time to help each one find the best solution for their project, assisting or keeping a distance as each customer desires.

Stop in and let Hopkinton Lumber know that the word is out. You know that there are thousands of products! Heck, the hardware store structure is an original post and beam building with a 100 year history – and – that alone is a reason for visiting!


Marcia Mantell Publishes her new Book

Monday, June 22nd, 2015

Congratulations to Marcia A. Mantell, one of Adventures Online’s clients,  on the publishing of her first book, What’s the Deal with Retirement Planning for Women. The book is hot-off-the-press and currently available via Amazon (click title above).

In addition, Marcia is a “Featured Author” on the People Tested website this month.

Marcia Mantell, Featured Author

Marcia Mantell, Featured Author


Marcia is a retirement business consultant specializing in retirement for Baby Boomers. She writes about retirement issues and posts real-life stories of her clients’ experiences (with permission) on her blog for all to learn, gain hope and to celebrate!

Stop by her website, to congratulate Marcia on her new book! Purchase a copy of her book in paperback or Kindle here.



eCommerce WordPress website for Marlborough Wellness Center

Friday, February 27th, 2015

Congratulations to Julie Brown Dalbec, owner of Marlborough Wellness Center (MWC) for starting 2015 off with a bang! MWC’s 2015 business plan includes adding eCommerce to its website as well as creating a new look and feel that complements its newly created logo (shown below).

Marlborough Wellness Center new logo

Since changing the design would require a total rebuild of the website, it made sense to convert the original HTML-based website to a WordPress platform at the same time so that Julie and staff (who have previous experience blogging with WordPress) could add and update content on every page of the website at will.

Key Business Objectives

  1. Add eCommerce to the website
  2. Incorporate the newly created logo
  3. Build the website using WordPress CMS tool
  4. Meld the new logo with the chosen WordPress theme
  5. Provide all contact information on the top right of each page

Working toward the Solution

  1. eCommerce – WooCommerce was chosen as the eCommerce solution. It is written especially for integration with WordPress websites. WooCommerce is a powerful eCommerce solution that enables MWC staff to create a catalog, manage inventory, sell products online, offer specials, upsell products, and more.
  2. Newly designed logo – The new logo (shown above) was created by a third party and provided to Adventures Online electronically. The logo was resized and the colors of the logo were integrated into the chosen theme.
  3. Build using WordPress – The new website was built online in a development area. The HTML pages of the original website were re-entered as WordPress pages, new WordPress pages were added, and the existing blog posts were exported from the original website and imported into the development website. When the development website was completed and approved by Julie, the entire website was re-created on the latest version of WordPress in MWC’s live hosting account.
  4. Meld the new logo with the chosen WordPress theme.
    MWC chose to base the new design on a publicly-offered WordPress theme.
  5. Provide all contact information on the top right of each page
    A special contact area was created and styled using elements of the theme. Color of links match the colors in the logo.


WordPress was installed at the development website, then the starter theme was installed and activated.

starting wordpress theme for MWC

Starting theme to be melded with the MWC logo and presentation requirements

Next, the new logo, the contact information, and slider images that pertain to MWC’s business were added, and the highlight and link colors were changed to match the colors in MWC’s logo.

New WordPress website home page

Home page of new website with MWC requirements

The WooCommerce plugin was installed and MWC staff loaded it with natural products that it will be selling on line.

MWC natural produt\cts online store

Portion of MWC store selling natural products online

MWC’s store is now open for business Stop by the store. Learn more about Julie Brown Dalbec and the other practicioners at MWC. Use one of the contact methods (at the MWC website) to congratulate Julie and staff on the new website!



Custom WordPress Plugins with Responsive Website Redesign

Thursday, January 29th, 2015

Congratulations to Your Gift Certificate (YGC) who recently launched its redesigned website! YGC, located in Southborough, MA, is the brainchild of Ken Kahn and Steve Brideau. YGC offers unique marketing programs that put businesses in front of homebuyers at peak purchase time as homebuyers transition into their new homes. Late in 2014,  YGC chose Adventures Online to redesign and develop its website.

Key Business Objectives

  1. Present consistent branding across Your Gift Certificate’s websites
  2. Provide a familiar user experience across platforms (desktops, laptops, tablets, and cell phones) aka a “responsive design”
  3. YGC staff to update website content including clients and industries
  4. Website visitors to view the list of clients sorted by their choice, either by client name or industry, with just one click

Working toward the solution…

(Click images to see larger versions.)

1. Design requirement: Make the .COM website look more like the .BIZ website.

(A major portion of the re-design  had been completed in 2013 when Adventures Online developed YGC’s sister website for consumers.)

before website redesign
.COM website BEFORE redesign
dot-biz-website-design-250Target design similar to .BIZ website

2. Working Mock Up

redesign mockup

  • Logo top left
  • Menu strip below logo and across the page
  • Green strip for header consuming ¾ of the page
  • Right sidebar consuming ¼ of the page
  • Page Title in header on the left
  • Subject-appropriate image in header area
  • Content consuming white space below header area

3a. Final Redesign (desktop version)

During development/client review, the client requested that the header images be right-justified to abut the right sidebar. The orange portion of the top menu bar (right) was abandoned in anticipation adding more pages. Once added, the links to the pages will use the green/white combination of the menu items in order to maintain consistency and balance. The sidebar was filled with at-a-glance contact information, client testimonials and links to whitepaper downloads.

desktop view of redesigned website

3b. Final Redesign Demonstrating Responsive Design

On tablets and cell phones the top menu collapses to the generic menu symbol (of three horizontal lines )

LG G2 with Android version of menu
AFTER redesign: Condensed menu on LG G2 Android cell phone
Cell phone menu overlayAFTER redesign: Menu overlay on LG G2 Android cell phone

Solutions to Satisfy the Business Objectives

The first two business objectives were accomplished via the design as demonstrated above.

To satisfy objective three (YGC staff to update website content including clients and industries),WordPress was chosen as the foundation on which to build the redesigned website. YGC staff were familiar with the ease-of-use of WordPress as a content management system. Further, custom WordPress plugins were developed in order for staff to maintain the list of their clients and industries. The maintenance screens are accessible via the WordPress Dashboard menu.

To satisfy objective four (Website visitors to view the list of clients sorted by client name or by industry with just one click), custom programs were written. Each time the Client page displays, the client-industry combinations are extracted from the WordPress database so that the most up-to-date list is always displaying. There are buttons in the Client and Industry columns. When one of the buttons is clicked, the list of clients re-sorts itself without the page re-loading.

Dynamic Sort Inside WordPress Post

Technology note: Programming included PHP, jQuery and Ajax with MySQL views. The programming is invoked via a custom shortcode on the Client page.

The website recently launched and staff has attended a refresher WordPress training session.
Thank you, Ken and Steve of Your Gift Certificate for once again trusting Karen Callahan of Adventures Online with your website work! It was wonderfully challenging with a good mix of components!


WordPress Website with Redesign

Friday, September 5th, 2014

Adventures Online has been chosen to redesign the Bodkin & Mason, LLP website. Bodkin & Mason, LLP is a personal injury law firm headquartered in Worcester, MA.

Bodkin & Mason’s primary business requirements include:

  • A fresh, new design that meets the website standards of 2014
  • A website redesign that maintains a consistent look across platforms: desktops, laptops, tablets, and smart phones.
  • Ability for Bodkin & Mason’s staff to update the content, and even add content, and perhaps add pages, at will.
  • A redesign that gives a tone of strength, success, and modern
Bodkin & Mason HTML website

Bodkin & Mason HTML website (click larger before)

Bodkin & Mason’s current website is built using HTML, JavaScript, and PHP (for behind-the-scenes processing of forms). Pull-down menus display as the cursor rolls over main menu items on tabs across the top. Most pages include content with a related images and each page links to other pages in the website.

Website Solution

The redesigned website will be built on a WordPress platform. Building the website on WordPress was an obvious choice in order to accomplish two of Bodkin & Mason’s goals:

  • A website design that maintains a consistent look across platforms: desktops, laptops, tablets, and smart phones.
    This is called a responsive design. The consistent look across platforms is accomplished via the underlying infrastructure of the design and the lengthy and complicated style sheets that are built into the most recent versions of WordPress.
  • Ability for Bodkin & Mason’s staff to update the content, and even add content, and perhaps add pages, at will.
    The WordPress package comes with built-in tools for maintaining content; content on pages and content in a blog. Staff use a simple dashboard of icons to bold, italicize, and indent content, create bulleted and numbered lists, upload photos and PDFs, create  links, and more!

Bodkin & Mason’s other two goals are accomplished via the new website design.

Bodkin Mason WordPress website

Bodkin & Mason WordPress website (click larger after)

  • A fresh, new design, that meets the website standards of 2014
    • The width of the website page has been enlarged in order to match popular 2014 designs
    • The font has been changed from a stiff Times New Roman to a more modern font
    • A popular slide-out search button was added to the right of the top menu. The search box does not display until the button is clicked. Then it displays overlaying the design below the top menu. Upon clicking “Enter”, it scrolls away and the search results page displays.
    • The top menu still uses pull-down menus, but the style of the menus and the displays upon roll over and clicking have been updated to be consistent with popular menus on modern websites.
  • A redesign that gives a tone of strength, success, and modern
    • A tone of “strong, successful and modern organization” has been accomplished via the fonts, colors, images, components and functionality of the newly designed website. Prior to the design concept being created, research was done with regard to the look-n-feel and functionality of the websites of other successful personal injury law firms. This new design for Bodkin & Mason aligns with and exceeds the website offerings of those law firms.
    • Components that contribute to giving that tone are: the large graphic background, silhouette image of Bodkin & Mason on home page, use of deep, rich blue color, use of modern components like the slide-out search

The newly designed website is currently being built on a WordPress platform. More when the website redesign is launched!