Ego searches are free and simple searches designed to monitor blogs, news portals and forums for mention of your company, your products and services, your competition, or any other keyword phrase you want. Using appropriate keyword phrases, companies can stay abreast of industry trends, business …
Marketing Tips
Branding Your Logo
You may have noticed that more and more websites are displaying their logos in the URL bar of the browser. If you bookmark the site or save it in your favorites, the logo displays next to their listing. How'd they do that? They create a 16 pixel x 16 pixel graphic and save it as a …
10 Reasons to Love Your Personal Brand
Today's blog post is brought to us by Meg Guiseppi. Meg is an 8-time certified Personal Branding, Resume and Job Search Strategist for c-suite and senior-level executives. She is author of "23 Ways You Sabotage Your Executive Job Search and How Your Brand Will Help You Land". In her practice at …