Ego searches are free and simple searches designed to monitor blogs, news portals and forums for mention of your company, your products and services, your competition, or any other keyword phrase you want. Using appropriate keyword phrases, companies can stay abreast of industry trends, business …
Marketing Tips
Branding Your Logo
You may have noticed that more and more websites are displaying their logos in the URL bar of the browser. If you bookmark the site or save it in your favorites, the logo displays next to their listing. How'd they do that? They create a 16 pixel x 16 pixel graphic and save it as a …
10 Reasons to Love Your Personal Brand
Today's blog post is brought to us by Meg Guiseppi. Meg is an 8-time certified Personal Branding, Resume and Job Search Strategist for c-suite and senior-level executives. She is author of "23 Ways You Sabotage Your Executive Job Search and How Your Brand Will Help You Land". In her practice at …
Ego Searches and Reputation Management
Ego searches are searches that you perform looking for information on the Internet about you (your company and/or products). They are referred to as "ego" because they are searches to find out what people are saying about "you" (as opposed to what they are saying about your peers and …
How Does Your Blog Survive the Social Networking Craze?
The social networking websites are very popular these days. Business people as well as the general public are spending more and more time on them. Each person has limited time, and yet they are choosing to spend their time at websites like LinkedIn, Facebook and Twitter. Why? Because they are fun. …
Personal Branding: Pausing to Reflect
Last week, I attended a workshop about Personal Branding. We were asked to list 3 adjectives that describe our personal brand. Some struggled to choose the "right" three, so, the instructor guided them by asking, "Well, what do your clients say?" This got me to thinking about the comments I have …
B2B Marketing on the Internet
Today I am attending a virtual conference for B2B Marketers - Market Profs B2B-2.0 Expo. First presenter of the day, David Meerman Scott, provided an information-packed presentation called "Tuned in to Extraordinary Opportunities - New Rules for B2B Marketers". Some notes on that …
Web 2.0 Websites to Watch
Want to know where your target audience is? Keep an eye on these Web 2.0 social media websites. YouTube Google Videos Flickr Del.icio.us Digg Reddit StumbleUpon Technorati Some of these sites are social sites - where all the action is taking place. The others are directories to social …
Domain Names – The Secondary Market
Did you know that there is a secondary market for domain names? When domain names expire and the owners do not renew, frequently the domain names are put up for auction. Approx. 21,000 domain names (yes, that's twenty one thousand) are up for auction each day. What you should know... Adventures …
Direct Mail Campaign: What’s your Web Site got to do with it?
Defining success for and understanding the results of your direct mail campaign can be difficult and ambiguous. Here's a simple formula for using your website to help gather concrete information about your target audience's response to your (next) mailing. Copy your existing Home Page, or, create …