Ego searches are searches that you perform looking for information on the Internet about you (your company and/or products). They are referred to as "ego" because they are searches to find out what people are saying about "you" (as opposed to what they are saying about your peers and …
Marketing Tips
How Does Your Blog Survive the Social Networking Craze?
The social networking websites are very popular these days. Business people as well as the general public are spending more and more time on them. Each person has limited time, and yet they are choosing to spend their time at websites like LinkedIn, Facebook and Twitter. Why? Because they are fun. …
Personal Branding: Pausing to Reflect
Last week, I attended a workshop about Personal Branding. We were asked to list 3 adjectives that describe our personal brand. Some struggled to choose the "right" three, so, the instructor guided them by asking, "Well, what do your clients say?" This got me to thinking about the comments I have …