SEO (Search Engine Optimization) for product pages differs from SEO for other types of pages. With standard, content-filled web pages, we focus on one page. We ensure that the keyword terms we are branding on that page are unique throughout the website, and then we apply SEO techniques to the …
SEO Getting Found on the Internet
Are SEO Audits worth it?
SEO audits are a valuable tool for business planning and budgeting. They not only help you understand what needs to be fixed, but also provide you with recommendations for improving your website's SEO earning potential. SEO is a long-game; a strategy that rewards consistent effort and patience …
5 Reasons to Fix Page not Found 404 Errors
Page not Found 404 errors are very common and happen on every website at one time or another. 404 errors are the natural result of each website's evolution and maturity. Just like the earth is in a constant state of orbiting the sun (and we go about life without noticing), the 1.13 billion …
Holiday sales SEO strategy in place?
It is August 1st 2023 and already I'm thinking about Holiday shopping! That is, from an online sales perspective (not the shopping that I'll be doing :-) ) I want my clients to be wildly successful this Holiday season. So, my intention in writing this was to encourage them to start working on …
How Google knows your keyword phrases
Do you wonder HOW Google knows the keyword phrases in your website? I mean, keyword phrases are just words, right? Yes, technically, they are just words. What makes them keyword phrases is the deliberate choice of words and the strategic order in which they are strung together. Google sends a …
Ready to Start Learning SEO?
Are you wondering whether it would be worth your while to learn SEO? And, if you think you are ready to start learning SEO, which type? As in any industry, there are a number of specialties within the SEO world. There's on-page SEO, off-page SEO, technical SEO, local SEO, and more. Here, …
Getting Found in the Search Engines
UPDATE: Dec. 5, 2020 If you are looking to learn how to turn your website into a high-probability prospect magnet, go on over to my training website and sign up for my Simple & Sustainable SEO course. It's chock full of tips and tricks about how to use the right words in the right order in …
How you Sabotage your SEO
Leaving older versions of your web pages on the server The search engines send programs to review your website. A program thinks that 'aboutus.html', 'aboutus-old.html', and 'aboutus-save.html' are 3 different files. This looks like duplicate content and can cause your website to descend in the …
Top 5 Online Business Directories
The top 5 online business directories are: Yahoo DMOZ - (Open Directory Project (ODP)) BOTW - (Best of The Web) Business.com Librarians’ Internet Index – Extremely difficult to get in, but, packs a wallop if you can get in according to Greg Hartnett, President of Best of The Web (BOTW) who spoke …
Get More Traffic Using Old Content
Tuesday, October 23rd I attended a Search Engine Marketing New England (SEMNE ) event in Newton, Massachusetts. It was hosted by and held at TechTarget. The presentation titled "Increasing Traffic with Content Consolidation and Clean Ups" was given by Rhea Drysdale of Outspoken Media. It's a …