Ego searches are free and simple searches designed to monitor blogs, news portals and forums for mention of your company, your products and services, your competition, or any other keyword phrase you want. Using appropriate keyword phrases, companies can stay abreast of industry trends, business deals, hirings/firings, product launches, and more. Ego searches provide free marketing research.
How do you do it?
In your RSS Reader (see this post: What is RSS?) , you enter the keyword phrases about which you want to receive news. Each day the articles and posts that contain your keyword phrases display in your reader.
Need a reader?
Try one of these free services:
- Bloglines (Web-based)
- BlogExpress (freeware you download to desktop)
- Pluck RSS Reader (freeware you download to desktop)
- Sharp Reader (freeware you download to desktop)