Linda and I began talking about converting her older HTML website with a WordPress blog to a full WordPress website in late December. Over the early months of 2016, we talked about what she liked about her existing website, what she wanted to keep, and what she wanted to change. She provided me with preferences on what she wanted with regard to website design; we considered 2 – 3 templates seriously, then settled on a Genesis child theme.
Her business goals were to:
- Present a more modern image to the world via the website design
- Highlight her specialties
- Include components that encourage visitors to become followers
- Provide a user-friendly experience were information is quickly found
The new design features two menus. One is in the top right, and one is below the fold when the website first displays. As a page is scrolled, the invisible menu becomes visible and stays on the screen. Both menus travel as an overlay down the page so that visitors can quickly get to the information they want. Ms. Tatten’s specialties: The Hawaiian Islands, Bora Bora and Tahiti, and Cruises are highlighted with large photos on the home page, and are listed on the top menu for easy access when not on the Home page. There is a short form at the bottom of each page for Joining Our Email List and a longer Contact Us form for personal inquiries has its own page. The contact phone number is on the menu, highlighted with a gold background (seen above to the right of the blue), and is clickable for auto-dialing Travel by Tatten immediately. Social media connection icons and other contact information appear at the bottom of each page.