When done well, search engine optimization increases the traffic to your website – and especially the traffic of your target audience. The increase in number of visits to your website gives you more opportunities to convert highly-targeted visitors to customers. The more customers you have, the more sales you have…the more robust your bottom line.
Did you know that…
- when there are multiple links on a page that link to the same (other) page, only the text of the first link is considered by the search engines for ranking, and that
- the order of words, including the placement of the body content and side columns (in HTML) affect rankings by the search engines?
No? That’s okay. You don’t have to know…With over a dozen years experience developing search-engine friendly WordPress websites, Karen Callahan has developed into an experienced organic search engine optimization expert. She provides organic SEO consulting to small businesses throughout the United States.
Getting Started with SEO
Adventures Online offers high-level SEO packages to get the DIYer started with improving the website’s (and blog’s) ranking in the Search Engine Results Pages (SERP).
Three aspects of your business’ Internet presence are evaluated:
- Your website and blog
- The inbound links
- Your social networking and social media activities
Your website and blog
The first activity involves making modifications to the front end and back end of your website and blog in order to
- include the hooks that search engines look for and
- eliminate the components that impede your website and blog from getting properly categorized by the search engines.
Typically, my clients have made big gains just by focusing on this first step.
The inbound links
Another part of building traffic organically involves link-building. Search engines consider the number and quality of websites and blogs that link to your website when they are deciding how to categorize your business in their database. Why should you care? Links to your posts count as “votes of confidence” and contribute to establishing you as an expert in your field. Experts get better SERP ranks.
Your Social Media Activities and Engagement
A third consideration is the social media activities of the business. Are Facebook, LinkedIn, Twitter, and Instagram appropriate for your business? Do you also need accounts at Snapchat, Pinterest, Flickr, and YouTube? Are you tracking ‘engagement’ with your social media posts? General rule of thumb is “the more engagement, the higher your SERP rank”.
Competitive Analysis
While performing organic SEO services, Adventures Online looks at what your top three competitors are doing. Upon request, a more in-depth analysis can be added to your package.
Organic Search Engine Optimization Package
In addition to SEO consulting services, Karen offers two organic search engine optimization packages; Organic SEO Audit package and a WordPress SEO Training Package.
Organic SEO Audit
The deliverable of the Organic SEO Audit is a comprehensive report that includes an analysis of your business’ current standings with the search engines (the benchmark), a high-level comparison to your competitors, and recommendations for improving your websites rank (the end-point vision). These can be performed at any time, however, might be more helpful being completed just before budget time – so that line items can be included in the upcoming fiscal year’s budget to ‘close the gaps’ between where you are and where you want to be.
Fee: $997
WordPress SEO Training
This hands-on training is for writers who add and maintain content in WordPress blogs and websites. You learn what the search engines are looking for, where in WordPress you can add ‘hooks’ that will make your website and blog more attractive to the search engines, how to revive old content so that it contributes to increasing your SERP rank, how to measure your success, and how to add SEO to each WordPress post.
Learn more about the WordPress SEO Training.
Is this service appropriate for your business?
This Organic SEO Audit package best serves those businesses whose websites have been in existence for at least one year.
The WordPress SEO Training package can start at any time, and is especially helpful when a website first launches.
Do you need to be an existing client of Adventures Online?
No. This service is available to all businesses.
Continuous Improvement
Search engine optimization is an on-going process. Once you work on the initial search engine optimization activities, you want to be vigilant about your rank, what your competitors are doing, and the ever-changing ranking algorithms and new practices of the search engines. Keep a line item in your yearly budget for the cost to make adjustments according to changes you note.
Note: Adventures Online focuses on organic search engine optimization. We do not create, analyze, nor optimize “pay-for” programs.