What to Write in your Blog

Been writing in your blog for a while and stuck for fresh ideas? A number of blog topics are commonly recommended and  they are listed below,  BUT, my number one recommendation is to look at the statistics (Awstats, Webalizer, etc. statistics programs loaded in your admin, and/or your Google Analytics) for your blog.

Why? Because you want to write about what people want to know...Checking your statistics lets you know the terms that the search engines associate with your blog (with you and your business).

When you look at the keyword terms section of your statistics, you see a list of a keywords terms and the number of times visitors where brought to your blog using each term. So any term appearing on that list is a term that the search engines associate with your blog.

My Process:

I review the list of keyword terms and the number of visits for each term. I’m looking at this information in order to exploit the already “good” associations the search engines are making.  (Some keyword terms are working fabulously, and I am happy with the traffic that the search engines bring for those terms.) For figuring out what to write about in my blog, I choose a keyword term that I think should/could be bringing in more traffic,  and I write about that keyword term.

Following this strategy, at a minimum, you reinforce that the search engines were correct in associating your blog with a keyword term in the first place, and, more likely, you are adding more evidence that you are INDEED and expert on that keyword term topic!

What do you think? Have you tried a similar strategy? If not, would this work for you? Let is know in the comments section.


Common Topics

  • How To…
  • Five tips for…
  • Changes in the Industry
  • Training you are taking
  • Upcoming Events
  • Recent Awards
  • Recent Articles or News Reports

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