Blog Migration & WordPress Website Upgrade
Marcia Mantell is a leading expert in Retirement Planning and Social Security information. She is the owner and creator of both Mantell
Retirement Consulting and Boomer Retirement Briefs. Mantell Consulting works with retiring individuals, companies, and advisors to develop and grow their retirement programs. Marcia also conducts training and workshops of all sizes to guide retirees through retirement strategies and Social Security challenges.
As a small business owner with two websites and professional speaking engagements, Marcia needed an extra hand managing her online presence. When it comes to the technology behind the scenes of her two websites, Marcia relies on the expertise of Karen Callahan. Karen is the WordPress Services provider, Owner and Trainer at Adventures Online.
The Adventure Begins
As President of the Marlborough Regional Chamber of Commerce, I have been working directly with Karen Callahan for 16 years. We have worked together to create 3 Websites for the Marlborough Regional Chamber.
Karen has a phenomenal skill for organizing the work it takes to complete a project. She creates schedules that I could meet with her guidance during periodic meetings to discuss progress. The way she manages the project and stays on top of things was by sending email statuses and reminders of upcoming deadlines.We also had a change process in place which enabled us to then negotiate changes mid-project.
The most impressive quality that Karen Callahan has is that she does custom programming as well as working on web strategy. She created programs for us in 2001 that we used all the way through to August 2015. For the latest website, she created a PLUGIN that helps us save time enabling us to be more productive and more responsive to our audience. As a result, we can runt the plugin as many times as we want and no technical expertise is needed.
We have a very small staff and Karen trained all of us on how to use WordPress. She also created certain documents we needed. She has met with us several times since the launch of our latest website (August 2015) in order to answer staff questions and demonstrate how the website works.
Karen Callahan spells out what she is going to do and does it by delivering the finished project on time and within budget.
Linda Tatten of Travel by Tatten, Marlborough, Massachusetts, waited a while to have her first website developed. Being in the travel industry, she had seen many cookie-cutter type websites. They all looked and functioned the same. She did not want that for herself.
Linda’s travel experience and professionalism differentiate her from other travel agents. She wanted that to be reflected in her website, and, she wanted her website to be visually colorful and interesting like so many of the countries she had visited, and provide a reason for visitors to return time and time again.
“When you have a home office, a Website becomes your storefront,” says Tatten. “It gives me a professional face and I can use it to showcase my experience and offer clients more information on my travel services. My Website also differentiates me from other travel agents.”
Now that she has a Web presence, Tatten has attracted more new clients, including one who used her to book over $15,000 in international travel. “This client said they would only do business with a company that had a Website,” says Tatten. “When they found my site, they were impressed with its professional appearance.”
The Website has also helped Tatten save time and money. “I have cut back the number of mailings I do because I can now use my blog to announce and promote the trips I coordinate. The blog is more cost-effective than postal mailings and it’s a fast and effective way to reach my clients.”
Tatten’s site visitors and clients are expressing their appreciation for her Website and the information it provides. “People say it’s an excellent site – one of the best they’ve seen,” she says.
Tatten herself is thrilled with the overall experience of building and running her Website and blog. “Karen is one-stop shopping,” says Tatten. “She develops and designs the site, and then she shows you how to use the site to get the most out of your investment. She helped me with what to write in the blog, the words to use to attract visitors and using the blog to obtain maximum visibility. In addition to being extremely professional and knowledgeable, Karen is very supportive, patient at explaining how things work, and she makes great suggestions.”