New Responsive WordPress Website Launched for CPS Corporation

Congratulations to CPS Corporation on the recent launch of its freshly-designed, responsive  WordPress website. CPS is a full-service HVAC firm in Marlborough, MA.

During the past year, the owner Phil Baldwin worked with his marketing firm to create a modern design that reflects the enthusiastic “can-do” energy of the company, and that displays well on mobile phones, tablets, laptops, and desktops. Phil’s goals were 1) to be accessible to all who need his company’s services, 2) to have a website that is user-friendly on each of the devices a visitor could use, and 3) to have an updated design that reflects the dynamic energy of the company.

Top of new home page

The new home page features the trend of having longer pages with multiple sections that highlight different topics of interest. [Click to view larger.]

When the design was complete, the marketing firm handed it off to me, Karen Callahan of Adventures Online, to develop the website using WordPress and the Avada theme and framework.  I developed the redesigned website, updated the CSS for responsiveness to different devices, created separate menus for several devices, created special definitions of h1-h6 tags for content display and SEO, tested for presentation and responsiveness on the different devices, collaborated with the marketing firm as the website build progressed, and, met periodically with Phil to review the website and confirm his choices and satisfaction with the results. After several review-n-tweak cycles, the website was ready to launch.

CPS’s responsive, SEO-friendly WordPress website was launched in June 2017.  Several updates have been made since. Updates will continue to be made as the SEO metrics indicate and business offerings evolve.

Drop by to visit CPS Corporation’s website and let them know your impression.


Karen Callahan Honored by the Local Chamber of Commerce

Last week, I stopped in to the local Chamber of Commerce to say hello and inquire about a recent vacation taken by the President and CEO, Susanne Morreale-Leeber.  I wasn’t there two minutes when Susanne surprised me with this beautiful plaque.

Honor from Chamber of Commerce

( Click for larger view )

I had served on the Board of Directors for the Marlborough Regional Chamber of Commerce for seven years, resigning in December 2016. For me, the best times were when we met in smaller groups to map out a strategy, welcome newcomers, brainstorm about ways to improve the ‘member experience’, compile checklists and plans of action for accomplishing one or another of the Chamber’s goals.  Here I am standing proudly with the other 2016 Directors.

2016 Marlborough Chamber Directo

2016 Board of Directors for the Marlborough Regional Chamber of Commerce 

Networking with Metrowest Polka Dot Powerhouse

Karen Callahan at Polka Dots Powerhouse meeting

Can you find me? (…third from the right in the front row)

The Metrowest chapter of the national organization Polka Dot Powerhouse® (PDP) recently launched in Framingham. Having attended and been very impressed with a PDP meeting on the North Shore last year, I joined this local group as soon as I heard it was starting up. Here I am with my Dot sisters at our April monthly lunchtime meeting at John Harvard’s.  Great networking. Great fun. Great personalities.

Most Attacked WordPress Plugins in January 2017

Wordfence security report

In Wordfence’s monthly report about attacks on WordPress websites, they list the top 25 plugins that received the most focus in January 2017. In order of the number of MOST attacks received, they are:

  1. wp-ecommerce-shop-styling
  2. wp-symposium
  3. candidate-application-form
  4. google-mp3-audio-player
  5. recent-backups
  6. wptf-image-gallery
  7. db-backup
  8. really-simple-guest-post
  9. dzs-zoomsounds
  10. wp-mobile-detector
  11. jquery-html5-file-upload
  12. woocommerce-product-options
  13. s3bubble-amazon-s3-html-5-
  14. plugin-newsletter
  15. tinymce-thumbnail-gallery
  16. simple-download-button-
  17. pica-photo-gallery
  18. wp-filemanager
  19. dukapress
  20. eugeot-music-plugin
  21. acf-frontend-display
  22. levelfourstorefront
  23. formcraft
  24. malapascua-agency
  25. work-the-flow-file-upload

The report goes on to say:

The WP-Mobile-Detector plugin saw the biggest gain in the number of attacks, jumping 25 points in our rankings to position 12. The plugin has been removed from the WordPress plugin repository, probably because a vulnerability was not fixed by the author, and the last review was posted over 7 months ago.

Read the full report here.

New WordPress Packages Introduced

Thursday, 2-2-2017, I presented at my BNI in Marlborough, MA. As the other BNI members are my sales force, I introduced several new packages that I have begun rolling out this year.

Karen Callahan presenting 2-2-2017

Introducing new WordPress packages at my BNI 2-2-2017

These multi-month to year-long packages include irresistible offers and bonuses including input from and conversations with experts in related fields. The packages are themed around:

  1. How to add SEO to your WordPress Website
  2. Easily keeping your WordPress website up to date
  3. Keeping WordPress and the plugins updated
  4. Website Design (Redesign) and Development package

I am on a quest to help WordPress website owners work as independently as they wish – and – you see that the first two packages are designed to set WordPress do-it-yourself’ers up for long-term success.

I’ll be posting the details about the WordPress packages including sign up forms later this month and next.  Be on the lookout!